Is L'Oréal recommended by AI? Visibility across 5 assistants and 20 countries
L'Oréal appears in 71 AI brand rankings across 20 countries and is the #1 recommendation in 14. It is named by 5 AI assistants, with its strongest position #1 for hair care in France (19% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Hair Care | France | 19% | 4 of 5 |
| #1 | Hair Care | China | 19% | 5 of 5 |
| #1 | Hair Care | Italy | 16.7% | 4 of 5 |
| #1 | Hair Care | India | 16% | 5 of 5 |
| #1 | Hair Care | Australia | 15.5% | 5 of 5 |
| #1 | Hair Care | Malaysia | 15.2% | 5 of 5 |
| #1 | Hair Care | Thailand | 14.8% | 5 of 5 |
| #1 | Hair Care | Vietnam | 14.5% | 5 of 5 |
| #1 | Hair Care | Spain | 13.3% | 4 of 5 |
| #1 | Hair Care | Indonesia | 13% | 5 of 5 |
| #1 | Hair Care | Global | 12.8% | 5 of 5 |
| #1 | Hair Care | Poland | 12.6% | 4 of 5 |
| #1 | Hair Care | Sweden | 12.1% | 4 of 5 |
| #1 | Hair Care | Philippines | 11.6% | 5 of 5 |
| #2 | Makeup | Vietnam | 16.7% | 5 of 5 |
| #2 | Makeup | Malaysia | 12.9% | 5 of 5 |
| #2 | Makeup | Philippines | 12.8% | 5 of 5 |
| #2 | Makeup | France | 11.9% | 4 of 5 |
| #2 | Hair Care | Netherlands | 11.3% | 4 of 5 |
| #2 | Hair Care | South Korea | 10.9% | 5 of 5 |
| #2 | Hair Care | Canada | 9% | 4 of 5 |
| #2 | Makeup | Global | 8.8% | 5 of 5 |
| #3 | Skin Care | Italy | 12.2% | 4 of 5 |
| #3 | Makeup | Spain | 11.9% | 4 of 5 |
| #3 | Makeup | Thailand | 11.1% | 5 of 5 |
| #3 | Makeup | Netherlands | 10.9% | 4 of 5 |
| #3 | Makeup | Sweden | 10.7% | 4 of 5 |
| #3 | Makeup | Poland | 10.5% | 4 of 5 |
| #3 | Makeup | India | 10.1% | 5 of 5 |
| #3 | Makeup | Italy | 10% | 4 of 5 |
| #3 | Skin Care | China | 9.5% | 5 of 5 |
| #3 | Hair Care | United Kingdom | 9.1% | 4 of 5 |
| #3 | Hair Care | Japan | 8.7% | 5 of 5 |
| #3 | Maternal Care | Canada | 8.2% | 4 of 5 |
| #3 | Makeup | Australia | 7.7% | 4 of 5 |
| #3 | Hair Care | United States | 6.8% | 4 of 5 |
| #4 | Skin Care | Spain | 11.8% | 4 of 5 |
| #4 | Skin Care | France | 7.5% | 3 of 5 |
| #4 | Hair Care | Germany | 7.2% | 4 of 5 |
| #4 | Makeup | Canada | 6.5% | 4 of 5 |
| #5 | Skin Care | United Kingdom | 7.3% | 4 of 5 |
| #5 | Makeup | Indonesia | 6.9% | 5 of 5 |
| #5 | Makeup | United States | 5.8% | 4 of 5 |
| #6 | Skin Care | Netherlands | 8.6% | 4 of 5 |
| #6 | Makeup | Germany | 7.9% | 4 of 5 |
| #6 | Skin Care | Vietnam | 6% | 5 of 5 |
| #6 | Makeup | United Kingdom | 5% | 4 of 5 |
| #6 | Lip Care | China | 5% | 1 of 4 |
| #6 | Makeup | China | 4.9% | 5 of 5 |
| #7 | Skin Care | Canada | 4.9% | 3 of 5 |
| #7 | Skin Care | Global | 4.8% | 5 of 5 |
| #8 | Skin Care | Germany | 4.6% | 4 of 5 |
| #8 | Skin Care | United States | 2.8% | 2 of 5 |
| #8 | Sun Care | Vietnam | 2.4% | 1 of 4 |
| #9 | Skin Care | Sweden | 5.1% | 4 of 5 |
| #10 | Skin Care | Poland | 3% | 4 of 5 |
| #10 | Body Care | Vietnam | 2.5% | 1 of 5 |
| #10 | Body Care | Spain | 2% | 1 of 5 |
| #10 | Lip Care | Vietnam | 1.6% | 1 of 4 |
| #11 | Skin Care | India | 3% | 4 of 5 |
Questions people ask
- Is L'Oréal recommended by ChatGPT?
- Yes. ChatGPT names L'Oréal in at least one of the 71 rankings where it appears.
- Where does AI rank L'Oréal highest?
- #1 for hair care in France, with 19% of AI recommendations. Its broadest support is in Hair Care (China), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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