Which lip care brands do AI assistants recommend in Vietnam? Q4 2026
In Vietnam, AI assistants most often recommend Vaseline, Nivea and Burt's Bees for lip care. Vaseline is named by 4 of 4 assistants.
What the data says
Vaseline (Unilever) is the lip care brand AI assistants recommend most in Vietnam, taking 30% of all recommendation points across 4 assistants. Nivea follows with 24.4% and Burt's Bees is third with 12%.
Vaseline's lead over Nivea is 5.6 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude and DeepSeek put Vaseline first, while Grok favours Nivea.
The top five brands hold 82% of recommendations out of 11 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Grok |
|---|---|---|---|---|---|---|---|
| 1 | Vaseline | Unilever | 30% | 35 | 35 | 55 | 25 |
| 2 | Nivea | Beiersdorf | 24.4% | 25 | 25 | 37 | 35 |
| 3 | Burt's Bees | Clorox | 12% | – | 20 | 20 | 20 |
| 4 | Laneige | AmorePacific | 8.8% | 8 | 12 | 12 | 12 |
| 5 | Lipice | Rohto Pharmaceutical | 7% | – | – | 35 | – |
| 6 | Maybelline | L'Oréal | 5.6% | 20 | – | – | 8 |
| 7 | Dưỡng Môi Innisfree | Dưỡng Môi Innisfree | 5% | – | – | 25 | – |
| 8 | Dior | LVMH | 2.4% | 12 | – | – | – |
| 9 | Lip Ice | Independent | 1.6% | – | 8 | – | – |
| 10 | L'Oréal | L’Oréal | 1.6% | – | – | 8 | – |
| 11 | DHC | DHC Corporation | 1.6% | – | – | 8 | – |
Questions about AI lip care recommendations
- Which lip care brand does ChatGPT recommend most in Vietnam?
- ChatGPT recommends Vaseline most often for lip care in Vietnam. Across all assistants, Vaseline leads with 30% of recommendations.
- Which lip care brand is improving fastest in Vietnam?
- Lipice has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Lip Care: AI rankings by country
Covers: Lip Care.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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