Which skin care brands do AI assistants recommend in United Kingdom? Q4 2026
In United Kingdom, AI assistants most often recommend The Ordinary, CeraVe and Simple for skin care. The Ordinary is named by 5 of 5 assistants.
What the data says
The Ordinary (Estée Lauder) is the skin care brand AI assistants recommend most in United Kingdom, taking 12.7% of all recommendation points across 5 assistants. CeraVe follows with 12% and Simple is third with 11.2%.
The top spot is close: only 0.7 points separate The Ordinary and CeraVe, so a small change in how either brand is described online could flip the order.
Grok puts The Ordinary first, while ChatGPT favours CeraVe, Claude favours Olay, DeepSeek favours Simple and Gemini favours No7.
The top five brands hold 53% of recommendations out of 27 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | The Ordinary | Estée Lauder | 12.7% | 43 | 35 | 60 | 35 | 80 |
| 2 | CeraVe | L'Oréal | 12% | 60 | 70 | 62 | 40 | 8 |
| 3 | Simple | Unilever | 11.2% | 44 | 24 | 70 | 67 | 20 |
| 4 | Garnier | L’Oréal | 10.1% | 60 | – | 12 | 60 | 70 |
| 5 | L'Oréal | L’Oréal | 7.3% | 37 | – | 43 | 33 | 33 |
| 6 | Olay | P&G | 7.2% | 20 | 78 | – | 33 | 12 |
| 7 | No7 | Walgreens Boots Alliance | 6.8% | 8 | – | 45 | 84 | – |
| 8 | La Roche-Posay | L'Oréal | 5.5% | 37 | – | 28 | 20 | 25 |
| 9 | Cetaphil | Galderma | 5.5% | – | 50 | 40 | 8 | 12 |
| 10 | Nivea | Beiersdorf | 4.1% | 35 | – | 12 | – | 35 |
| 11 | Neutrogena | Johnson & Johnson | 4% | – | 56 | – | – | 25 |
| 12 | Boots No7 | Walgreens Boots Alliance | 2.4% | – | 47 | – | – | – |
| 13 | Estée Lauder | Estée Lauder | 2% | 20 | 20 | – | – | – |
| 14 | Boots | Boots | 1.6% | – | – | – | – | 32 |
| 15 | The Body Shop | Natura & Co. | 1% | – | – | 20 | – | – |
| 16 | Paula's Choice | Paula's Choice | 1% | – | – | – | – | 20 |
| 17 | Boots Ingredients | Boots | 1% | 20 | – | – | – | – |
| 18 | Inkey List | The Inkey List | 0.6% | – | – | – | 12 | – |
| 19 | Freeman | PDC Brands | 0.6% | – | – | – | – | 12 |
| 20 | MAC | Estée Lauder | 0.6% | – | 12 | – | – | – |
Questions about AI skin care recommendations
- Which skin care brand does ChatGPT recommend most in United Kingdom?
- ChatGPT recommends CeraVe most often for skin care in United Kingdom. Across all assistants, The Ordinary leads with 12.7% of recommendations.
- Which skin care brand is improving fastest in United Kingdom?
- Nivea has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 4.1% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Skin Care: AI rankings by country
Covers: Facial Care: Cleansing, Facial Care: Moisturizing, Facial Masks, Facial Treatments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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