Which makeup brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Perfect Diary, Florasis and Maybelline for makeup. Perfect Diary is named by 5 of 5 assistants.
What the data says
Perfect Diary (Yatsen Holding) is the makeup brand AI assistants recommend most in China, taking 30.7% of all recommendation points across 5 assistants. Florasis follows with 16.7% and Maybelline is third with 10.8%.
Perfect Diary's lead over Florasis is 14 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Perfect Diary first.
The top five brands hold 73% of recommendations out of 32 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Perfect Diary | Yatsen Holding | 30.7% | 240 | 190 | 235 | 265 | 145 |
| 2 | Florasis | Yatsen Group | 16.7% | 179 | 117 | 141 | 115 | 33 |
| 3 | Maybelline | L'Oréal | 10.8% | 93 | 95 | 28 | 90 | 72 |
| 4 | Judydoll | Joy Group | 9% | 52 | 70 | 47 | 62 | 83 |
| 5 | MAC | Estée Lauder | 5.7% | 63 | 24 | 48 | 44 | 20 |
| 6 | L'Oréal | L’Oréal | 4.9% | 53 | 24 | 12 | 36 | 45 |
| 7 | Estée Lauder | Estée Lauder | 2.3% | 20 | – | 25 | 35 | – |
| 8 | Rom&nd | Independent | 2.2% | – | 12 | 32 | 8 | 24 |
| 9 | 3CE | Stylenanda | 1.9% | 8 | 12 | 28 | – | 20 |
| 10 | Dior | LVMH | 1.4% | 20 | 8 | 8 | 12 | – |
| 11 | Heroine Make | Isehan | 1.3% | 12 | – | – | 8 | 25 |
| 12 | Fenty Beauty | LVMH | 1.1% | 20 | – | – | 20 | – |
| 13 | NARS | Shiseido | 1.1% | 12 | – | – | 20 | 8 |
| 14 | Kiss Me | Isehan | 1% | 8 | 28 | – | – | – |
| 15 | Into You | Into You Cosmetics | 1% | – | – | – | – | 35 |
| 16 | Colorkey | Colorkey Cosmetics | 0.9% | – | – | – | 8 | 25 |
| 17 | Carslan | Carslan Cosmetics | 0.9% | – | 12 | 20 | – | – |
| 18 | Urban Decay | L'Oréal | 0.9% | – | – | 32 | – | – |
| 19 | Lancôme | L'Oréal | 0.8% | 8 | – | 20 | – | – |
| 20 | Armani Beauty | L'Oréal | 0.7% | – | – | – | 25 | – |
Questions about AI makeup recommendations
- Which makeup brand does ChatGPT recommend most in China?
- ChatGPT recommends Perfect Diary most often for makeup in China. Across all assistants, Perfect Diary leads with 30.7% of recommendations.
- Which makeup brand is improving fastest in China?
- Estée Lauder has the strongest momentum among challengers: AI names it first in 1 of 3 answers where it appears, while holding 2.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Makeup: AI rankings by country
Covers: Eye Products: Eyeliner, Eye Products: Eyeshadow, Eye Products: Mascara, Face Products: Base, Face Products: Cheeks, Lip Products: Gloss, Lip Products: Lipstick.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.