Which skin care brands do AI assistants recommend in Canada? Q4 2026
In Canada, AI assistants most often recommend CeraVe, Neutrogena and The Ordinary for skin care. CeraVe is named by 5 of 5 assistants.
What the data says
CeraVe (L'Oréal) is the skin care brand AI assistants recommend most in Canada, taking 17% of all recommendation points across 5 assistants. Neutrogena follows with 16.8% and The Ordinary is third with 11.6%.
The top spot is close: only 0.2 points separate CeraVe and Neutrogena, so a small change in how either brand is described online could flip the order.
ChatGPT and DeepSeek put CeraVe first, while Claude favours Neutrogena, Gemini favours Neutrogena and Grok favours Neutrogena.
The top five brands hold 63% of recommendations out of 27 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | CeraVe | L'Oréal | 17% | 70 | 70 | 90 | 55 | 55 |
| 2 | Neutrogena | Johnson & Johnson | 16.8% | 57 | 100 | 28 | 78 | 72 |
| 3 | The Ordinary | Estée Lauder | 11.6% | 35 | 35 | 60 | 35 | 67 |
| 4 | Cetaphil | Galderma | 8.9% | 37 | 32 | 50 | 35 | 25 |
| 5 | Olay | P&G | 8.6% | 20 | 87 | – | 45 | 20 |
| 6 | La Roche-Posay | L'Oréal | 6.5% | 40 | – | 32 | 25 | 33 |
| 7 | L'Oréal | L’Oréal | 4.9% | – | – | 43 | 20 | 35 |
| 8 | Garnier | L’Oréal | 4% | – | – | – | 43 | 37 |
| 9 | Spectro | Bausch Health | 2.4% | 8 | – | 40 | – | – |
| 10 | Estée Lauder | Estée Lauder | 2.2% | 25 | 20 | – | – | – |
| 11 | Clinique | Estée Lauder | 1.8% | 12 | 16 | – | 8 | – |
| 12 | Freeman | PDC Brands | 1.8% | – | – | 12 | 12 | 12 |
| 13 | Laneige | AmorePacific | 1.8% | 35 | – | – | – | – |
| 14 | Vichy | L’Oréal | 1.4% | 8 | – | – | 12 | 8 |
| 15 | Indeed Labs | Indeed Laboratories | 1.2% | – | – | 25 | – | – |
| 16 | Origins | Estée Lauder | 1.2% | 25 | – | – | – | – |
| 17 | Aveeno | Kenvue | 1% | – | – | – | 12 | 8 |
| 18 | Paula's Choice | Paula's Choice | 1% | – | – | – | – | 20 |
| 19 | Innisfree | Amorepacific | 1% | 20 | – | – | – | – |
| 20 | Pond’s | Unilever | 1% | – | 20 | – | – | – |
Questions about AI skin care recommendations
- Which skin care brand does ChatGPT recommend most in Canada?
- ChatGPT recommends CeraVe most often for skin care in Canada. Across all assistants, CeraVe leads with 17% of recommendations.
- Which skin care brand is improving fastest in Canada?
- The Ordinary has the strongest momentum among challengers: AI names it first in 5 of 8 answers where it appears, while holding 11.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Skin Care: AI rankings by country
Covers: Facial Care: Cleansing, Facial Care: Moisturizing, Facial Masks, Facial Treatments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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