Which sun care brands do AI assistants recommend in Vietnam? Q4 2026
In Vietnam, AI assistants most often recommend Anessa, La Roche-Posay and Biore for sun care. Anessa is named by 4 of 4 assistants.
What the data says
Anessa (Shiseido) is the sun care brand AI assistants recommend most in Vietnam, taking 32% of all recommendation points across 4 assistants. La Roche-Posay follows with 22.6% and Biore is third with 19%.
Anessa's lead over La Roche-Posay is 9.4 points, a clear advantage in how AI shortlists the category.
Claude, DeepSeek and Grok put Anessa first, while Gemini favours La Roche-Posay.
The top five brands hold 85% of recommendations out of 11 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|
| 1 | Anessa | Shiseido | 32% | 70 | 35 | 20 | 35 |
| 2 | La Roche-Posay | L'Oréal | 22.6% | 33 | 25 | 35 | 20 |
| 3 | Biore | Kao | 19% | 25 | 20 | 25 | 25 |
| 4 | Sunplay | Rohto Pharmaceutical | 6.4% | 20 | 12 | – | – |
| 5 | Neutrogena | Johnson & Johnson | 4.8% | 12 | – | 12 | – |
| 6 | Nivea | Beiersdorf | 4% | – | – | 8 | 12 |
| 7 | Shiseido | Shiseido | 4% | 20 | – | – | – |
| 8 | L'Oréal | L’Oréal | 2.4% | 12 | – | – | – |
| 9 | Innisfree | Amorepacific | 1.6% | – | 8 | – | – |
| 10 | Skin Aqua | Rohto Pharmaceutical | 1.6% | – | – | – | 8 |
| 11 | Vichy | L’Oréal | 1.6% | 8 | – | – | – |
Questions about AI sun care recommendations
- Which sun care brand does ChatGPT recommend most in Vietnam?
- ChatGPT was not tested here. Across the assistants tested, Anessa leads with 32% of recommendations.
- Which sun care brand is improving fastest in Vietnam?
- La Roche-Posay has the strongest momentum among challengers: AI names it first in 1 of 5 answers where it appears, while holding 22.6% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Sun Care: AI rankings by country
Covers: Sun Protection.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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