Which makeup brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Maybelline, Mistine and L'Oréal for makeup. Maybelline is named by 5 of 5 assistants.
What the data says
Maybelline (L'Oréal) is the makeup brand AI assistants recommend most in Thailand, taking 24.6% of all recommendation points across 5 assistants. Mistine follows with 13.1% and L'Oréal is third with 11.1%.
Maybelline's lead over Mistine is 11.5 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Maybelline first.
The top five brands hold 64% of recommendations out of 35 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Maybelline | L'Oréal | 24.6% | 135 | 190 | 177 | 210 | 150 |
| 2 | Mistine | Mistine | 13.1% | 80 | 110 | 80 | 95 | 92 |
| 3 | L'Oréal | L’Oréal | 11.1% | 84 | 77 | 45 | 102 | 82 |
| 4 | 4U2 | Independent | 8% | 82 | 60 | 45 | 33 | 60 |
| 5 | 3CE | Stylenanda | 7.4% | 41 | 87 | 62 | 24 | 45 |
| 6 | Etude | AmorePacific | 4.7% | 28 | 40 | 43 | 20 | 35 |
| 7 | MAC | Estée Lauder | 4% | 12 | 28 | 75 | 8 | 16 |
| 8 | Rom&nd | Independent | 3.5% | – | 12 | 45 | 12 | 55 |
| 9 | Kiss Me | Isehan | 2.2% | 20 | 32 | – | 25 | – |
| 10 | Cathy Doll | Karmarts | 1.9% | 12 | 20 | 16 | 8 | 12 |
| 11 | Srichand | Srichand | 1.7% | 12 | – | 28 | 20 | – |
| 12 | NARS | Shiseido | 1.7% | – | – | – | 35 | 25 |
| 13 | Dior | LVMH | 1.7% | 35 | – | 12 | – | 12 |
| 14 | Heroine Make | Isehan | 1.6% | 25 | – | – | 12 | 20 |
| 15 | Fenty Beauty | LVMH | 1.3% | 25 | – | 8 | 12 | – |
| 16 | NYX | L'Oréal | 1% | – | 8 | – | 28 | – |
| 17 | Laneige | AmorePacific | 0.9% | 8 | – | 8 | 8 | 8 |
| 18 | Innisfree | Amorepacific | 0.9% | – | – | 12 | 8 | 12 |
| 19 | Clio | Clio Cosmetics | 0.9% | – | 20 | – | – | 12 |
| 20 | Canmake | IDA Laboratories | 0.9% | 12 | – | – | – | 20 |
Questions about AI makeup recommendations
- Which makeup brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Maybelline most often for makeup in Thailand. Across all assistants, Maybelline leads with 24.6% of recommendations.
- Which makeup brand is improving fastest in Thailand?
- 4U2 has the strongest momentum among challengers: AI names it first in 4 of 11 answers where it appears, while holding 8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Makeup: AI rankings by country
Covers: Eye Products: Eyeliner, Eye Products: Eyeshadow, Eye Products: Mascara, Face Products: Base, Face Products: Cheeks, Lip Products: Gloss, Lip Products: Lipstick.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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