Which skin care brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend Nivea, La Roche-Posay and Garnier for skin care. Nivea is named by 4 of 5 assistants.
What the data says
Nivea (Beiersdorf) is the skin care brand AI assistants recommend most in Netherlands, taking 17.6% of all recommendation points across 5 assistants. La Roche-Posay follows with 11.1% and Garnier is third with 10.5%.
Nivea's lead over La Roche-Posay is 6.5 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek and Gemini put Nivea first, while Claude favours Eucerin and Grok favours Garnier.
The top five brands hold 59% of recommendations out of 26 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Nivea | Beiersdorf | 17.6% | 90 | – | 107 | 94 | 60 |
| 2 | La Roche-Posay | L'Oréal | 11.1% | 49 | 75 | 28 | – | 70 |
| 3 | Garnier | L’Oréal | 10.5% | 60 | – | 20 | 60 | 70 |
| 4 | The Ordinary | Estée Lauder | 10.2% | 35 | 25 | 43 | 35 | 67 |
| 5 | CeraVe | L'Oréal | 9.8% | 45 | 60 | 70 | – | 20 |
| 6 | L'Oréal | L’Oréal | 8.6% | 24 | – | 25 | 90 | 33 |
| 7 | Eucerin | Beiersdorf | 5.8% | – | 115 | – | – | – |
| 8 | Cetaphil | Galderma | 4.7% | – | 45 | 40 | – | 8 |
| 9 | Biodermal | Omega Pharma | 3% | 28 | – | – | 32 | – |
| 10 | Kruidvat | A.S. Watson | 3% | – | – | 59 | – | – |
| 11 | Bioderma | NAOS | 1.8% | – | – | – | 12 | 24 |
| 12 | Olay | P&G | 1.8% | – | 36 | – | – | – |
| 13 | Vichy | L’Oréal | 1.4% | 20 | – | – | – | 8 |
| 14 | Paula's Choice | Paula's Choice | 1.4% | – | – | – | 8 | 20 |
| 15 | Hema | HEMA | 1.4% | – | – | – | 20 | 8 |
| 16 | Olaz | Procter & Gamble | 1.2% | – | – | – | 25 | – |
| 17 | Sephora Collection | LVMH | 1.2% | 25 | – | – | – | – |
| 18 | Rituals | Rituals | 1.2% | 8 | – | 8 | 8 | – |
| 19 | Neutrogena | Johnson & Johnson | 1% | 8 | 12 | – | – | – |
| 20 | Estée Lauder | Estée Lauder | 0.6% | – | 12 | – | – | – |
Questions about AI skin care recommendations
- Which skin care brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends Nivea most often for skin care in Netherlands. Across all assistants, Nivea leads with 17.6% of recommendations.
- Which skin care brand is improving fastest in Netherlands?
- Garnier has the strongest momentum among challengers: AI names it first in 4 of 7 answers where it appears, while holding 10.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Skin Care: AI rankings by country
Covers: Facial Care: Cleansing, Facial Care: Moisturizing, Facial Masks, Facial Treatments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.