Which lip care brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Vaseline, Mentholatum and Nivea for lip care. Vaseline is named by 3 of 4 assistants.
What the data says
Vaseline (Unilever) is the lip care brand AI assistants recommend most in China, taking 23% of all recommendation points across 4 assistants. Mentholatum follows with 19.4% and Nivea is third with 14.4%.
Vaseline's lead over Mentholatum is 3.6 points, a clear advantage in how AI shortlists the category.
Claude and Grok put Vaseline first, while ChatGPT favours Perfect Diary and Gemini favours Mentholatum.
The top five brands hold 77% of recommendations out of 11 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | Gemini | Grok |
|---|---|---|---|---|---|---|---|
| 1 | Vaseline | Unilever | 23% | – | 60 | 20 | 35 |
| 2 | Mentholatum | Rohto Pharmaceutical | 19.4% | – | 37 | 35 | 25 |
| 3 | Nivea | Beiersdorf | 14.4% | 12 | 40 | – | 20 |
| 4 | Perfect Diary | Yatsen Holding | 14% | 35 | 35 | – | – |
| 5 | DHC | DHC Corporation | 6.6% | – | 8 | 25 | – |
| 6 | L'Oréal | L’Oréal | 5% | 25 | – | – | – |
| 7 | Winona | Winona | 4.8% | – | 12 | – | 12 |
| 8 | Burt's Bees | Clorox | 4.8% | – | 8 | 8 | 8 |
| 9 | Dior | LVMH | 4% | 20 | – | – | – |
| 10 | Carslan | Carslan Cosmetics | 2.4% | – | – | 12 | – |
| 11 | Peachoin | Independent | 1.6% | 8 | – | – | – |
Questions about AI lip care recommendations
- Which lip care brand does ChatGPT recommend most in China?
- ChatGPT recommends Perfect Diary most often for lip care in China. Across all assistants, Vaseline leads with 23% of recommendations.
- Which lip care brand is improving fastest in China?
- Perfect Diary has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 14% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Lip Care: AI rankings by country
Covers: Lip Care.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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