Which skin care brands do AI assistants recommend in Sweden? Q4 2026
In Sweden, AI assistants most often recommend Nivea, CeraVe and ACO for skin care. Nivea is named by 4 of 5 assistants.
What the data says
Nivea (Beiersdorf) is the skin care brand AI assistants recommend most in Sweden, taking 12.3% of all recommendation points across 5 assistants. CeraVe follows with 12.1% and ACO is third with 11.1%.
The top spot is close: only 0.2 points separate Nivea and CeraVe, so a small change in how either brand is described online could flip the order.
ChatGPT puts Nivea first, while Claude favours Eucerin, DeepSeek favours ACO, Gemini favours ACO and Grok favours The Ordinary.
The top five brands hold 55% of recommendations out of 25 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Nivea | Beiersdorf | 12.3% | 78 | – | 80 | 16 | 72 |
| 2 | CeraVe | L'Oréal | 12.1% | 50 | 60 | 45 | 50 | 37 |
| 3 | ACO | Perrigo | 11.1% | – | – | 115 | 107 | – |
| 4 | The Ordinary | Estée Lauder | 9.8% | 35 | 25 | 25 | 35 | 75 |
| 5 | La Roche-Posay | L'Oréal | 9.4% | 57 | 75 | 24 | – | 33 |
| 6 | Garnier | L’Oréal | 9.2% | 47 | – | 12 | 55 | 70 |
| 7 | Lumene | Lumene | 7% | 68 | – | – | 64 | 8 |
| 8 | Eucerin | Beiersdorf | 5.8% | – | 115 | – | – | – |
| 9 | L'Oréal | L’Oréal | 5.1% | 12 | – | 8 | 45 | 37 |
| 10 | L300 | Perrigo | 4% | – | – | 79 | – | – |
| 11 | Cetaphil | Galderma | 2.2% | – | 45 | – | – | – |
| 12 | Olay | P&G | 1.8% | – | 36 | – | – | – |
| 13 | Neutrogena | Johnson & Johnson | 1.6% | – | 12 | – | – | 20 |
| 14 | Paula's Choice | Paula's Choice | 1.4% | – | – | – | 8 | 20 |
| 15 | Sephora Collection | LVMH | 1.2% | 25 | – | – | – | – |
| 16 | Estée Lauder | Estée Lauder | 1% | 8 | 12 | – | – | – |
| 17 | Clinique | Estée Lauder | 0.8% | 8 | 8 | – | – | – |
| 18 | Paula’s Choice | Unilever | 0.6% | 12 | – | – | – | – |
| 19 | Ole Henriksen | LVMH | 0.6% | – | – | – | 12 | – |
| 20 | Estelle & Thild | Estelle & Thild | 0.6% | – | – | 12 | – | – |
Questions about AI skin care recommendations
- Which skin care brand does ChatGPT recommend most in Sweden?
- ChatGPT recommends Nivea most often for skin care in Sweden. Across all assistants, Nivea leads with 12.3% of recommendations.
- Which skin care brand is improving fastest in Sweden?
- Garnier has the strongest momentum among challengers: AI names it first in 4 of 7 answers where it appears, while holding 9.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Skin Care: AI rankings by country
Covers: Facial Care: Cleansing, Facial Care: Moisturizing, Facial Masks, Facial Treatments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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