Which makeup brands do AI assistants recommend in France? Q4 2026
In France, AI assistants most often recommend Maybelline, L'Oréal and Dior for makeup. Maybelline is named by 4 of 5 assistants.
What the data says
Maybelline (L'Oréal) is the makeup brand AI assistants recommend most in France, taking 16.2% of all recommendation points across 5 assistants. L'Oréal follows with 11.9% and Dior is third with 11.6%.
Maybelline's lead over L'Oréal is 4.3 points, a clear advantage in how AI shortlists the category.
put Maybelline first, while ChatGPT favours Dior, Claude favours MAC, DeepSeek favours Chanel, Gemini favours Bourjois and Grok favours L'Oréal.
The top five brands hold 62% of recommendations out of 24 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Maybelline | L'Oréal | 16.2% | 86 | 175 | – | 110 | 195 |
| 2 | L'Oréal | L’Oréal | 11.9% | 25 | – | 61 | 105 | 225 |
| 3 | Dior | LVMH | 11.6% | 172 | – | 178 | – | 56 |
| 4 | Chanel | Chanel | 11.3% | 158 | – | 202 | 36 | – |
| 5 | Lancôme | L'Oréal | 10.6% | 32 | 140 | 155 | 20 | 24 |
| 6 | Bourjois | Coty | 8.7% | – | – | – | 165 | 140 |
| 7 | MAC | Estée Lauder | 8.5% | 12 | 245 | – | 40 | – |
| 8 | Yves Saint Laurent | L’Oréal | 4.1% | 48 | – | 80 | 16 | – |
| 9 | Sephora Collection | LVMH | 2.9% | – | – | – | 102 | – |
| 10 | NYX | L'Oréal | 2.7% | 24 | – | – | 12 | 60 |
| 11 | Revlon | Revlon Inc. | 2.4% | – | 84 | – | – | – |
| 12 | NARS | Shiseido | 1.4% | 12 | – | 12 | 25 | – |
| 13 | Urban Decay | L'Oréal | 1.1% | 12 | – | – | 25 | – |
| 14 | Estée Lauder | Estée Lauder | 1% | 35 | – | – | – | – |
| 15 | Rare Beauty | Rare Beauty LLC | 1% | 35 | – | – | – | – |
| 16 | Clinique | Estée Lauder | 0.9% | – | 32 | – | – | – |
| 17 | Clarins | Clarins Group | 0.8% | 8 | – | 12 | 8 | – |
| 18 | Fenty Beauty | LVMH | 0.7% | 25 | – | – | – | – |
| 19 | Bare Minerals | Orveon | 0.7% | – | 24 | – | – | – |
| 20 | Yves Rocher | Groupe Rocher | 0.3% | – | – | – | 12 | – |
Questions about AI makeup recommendations
- Which makeup brand does ChatGPT recommend most in France?
- ChatGPT recommends Dior most often for makeup in France. Across all assistants, Maybelline leads with 16.2% of recommendations.
- Which makeup brand is improving fastest in France?
- MAC has the strongest momentum among challengers: AI names it first in 7 of 10 answers where it appears, while holding 8.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Makeup: AI rankings by country
Covers: Eye Products: Eyeliner, Eye Products: Eyeshadow, Eye Products: Mascara, Face Products: Base, Face Products: Cheeks, Lip Products: Gloss, Lip Products: Lipstick.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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