AI-recommended skin care brands: rankings in 20 countries
Worldwide, AI assistants most often recommend Garnier, The Ordinary and La Roche-Posay for skin care. Garnier is named by 5 of 5 assistants.
What the data says
Garnier (L’Oréal) is the skin care brand AI assistants recommend most worldwide, taking 7.7% of all recommendation points across 5 assistants. The Ordinary follows with 7.5% and La Roche-Posay is third with 7.1%.
The top spot is close: only 0.2 points separate Garnier and The Ordinary, so a small change in how either brand is described online could flip the order.
Gemini and Grok put Garnier first, while ChatGPT favours La Roche-Posay, Claude favours Cetaphil and DeepSeek favours Nivea.
The top five brands hold 34% of recommendations out of 210 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Garnier | L’Oréal | 7.7% | 551 | 221 | 510 | 869 | 944 |
| 2 | The Ordinary | Estée Lauder | 7.5% | 574 | 622 | 490 | 572 | 729 |
| 3 | La Roche-Posay | L'Oréal | 7.1% | 640 | 708 | 588 | 269 | 616 |
| 4 | CeraVe | L'Oréal | 5.8% | 521 | 650 | 611 | 258 | 272 |
| 5 | Cetaphil | Galderma | 5.6% | 352 | 717 | 432 | 478 | 252 |
| 6 | Nivea | Beiersdorf | 5.2% | 532 | 72 | 673 | 399 | 416 |
| 7 | L'Oréal | L’Oréal | 4.8% | 243 | 148 | 376 | 635 | 525 |
| 8 | Hada Labo | Rohto Pharmaceutical | 4% | 379 | 288 | 290 | 262 | 365 |
| 9 | Neutrogena | Johnson & Johnson | 3.5% | 244 | 413 | 136 | 284 | 318 |
| 10 | Olay | P&G | 2.8% | 160 | 620 | 45 | 164 | 147 |
| 11 | Innisfree | Amorepacific | 2.7% | 167 | 203 | 292 | 313 | 111 |
| 12 | Pond's | Unilever | 2.2% | 218 | 99 | 122 | 270 | 153 |
| 13 | Mediaheal | Independent | 1.7% | 70 | 268 | 113 | 123 | 108 |
| 14 | SK-II | P&G | 1.4% | 105 | 117 | 104 | 92 | 159 |
| 15 | Eucerin | Beiersdorf | 1.4% | 37 | 460 | 16 | 25 | 8 |
| 16 | Some By Mi | Some By Mi | 1.3% | 207 | 112 | 157 | 12 | 25 |
| 17 | Wardah | Paragon Corp | 1.2% | 60 | 170 | 70 | 95 | 72 |
| 18 | Avène | Pierre Fabre | 1.1% | 82 | 180 | 89 | 47 | 48 |
| 19 | Bioderma | NAOS | 1% | 44 | – | 73 | 75 | 216 |
| 20 | Winona | Winona | 1% | 72 | 75 | 50 | 85 | 120 |
Questions about AI skin care recommendations
- Which skin care brand does ChatGPT recommend most?
- ChatGPT recommends La Roche-Posay most often for skin care. Across all assistants, Garnier leads with 7.7% of recommendations.
- Which skin care brand is improving fastest?
- The Ordinary has the strongest momentum among challengers: AI names it first in 51 of 113 answers where it appears, while holding 7.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Skin Care: AI rankings by country
Covers: Facial Care: Cleansing, Facial Care: Moisturizing, Facial Masks, Facial Treatments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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