Which makeup brands do AI assistants recommend in Philippines? Q4 2026
In Philippines, AI assistants most often recommend Maybelline, L'Oréal and Sunnies Face for makeup. Maybelline is named by 5 of 5 assistants.
What the data says
Maybelline (L'Oréal) is the makeup brand AI assistants recommend most in Philippines, taking 27.4% of all recommendation points across 5 assistants. L'Oréal follows with 12.8% and Sunnies Face is third with 7.3%.
Maybelline's lead over L'Oréal is 14.6 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Maybelline first.
The top five brands hold 58% of recommendations out of 28 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Maybelline | L'Oréal | 27.4% | 225 | 208 | 165 | 210 | 150 |
| 2 | L'Oréal | L’Oréal | 12.8% | 12 | 77 | 145 | 128 | 87 |
| 3 | Sunnies Face | Sunnies Studios | 7.3% | 100 | 60 | 24 | 25 | 45 |
| 4 | Vice Cosmetics | Vice Cosmetics | 5.7% | 12 | – | 92 | 32 | 63 |
| 5 | Happy Skin | Happy Skin Cosmetics | 4.9% | 8 | 85 | 25 | 55 | – |
| 6 | Ever Bilena | Ever Bilena Cosmetics | 4.8% | 40 | – | 28 | 37 | 63 |
| 7 | Careline | Ever Bilena Cosmetics | 4.6% | 28 | 36 | 33 | 28 | 37 |
| 8 | NYX | L'Oréal | 3.6% | 25 | 20 | 20 | 20 | 40 |
| 9 | MAC | Estée Lauder | 3.5% | 8 | 16 | 40 | 52 | 8 |
| 10 | 3CE | Stylenanda | 3% | 20 | 12 | 20 | 8 | 44 |
| 11 | Detail Cosmetics | Detail Cosmetics | 2.5% | 25 | 20 | – | 36 | 8 |
| 12 | Etude | AmorePacific | 2.3% | 12 | 20 | 12 | 8 | 28 |
| 13 | Heroine Make | Isehan | 2.2% | 25 | 25 | 20 | 8 | – |
| 14 | Issy | Issy Cosmetics | 2.1% | 35 | – | – | 25 | 12 |
| 15 | Colourette Cosmetics | Colourette Cosmetics | 2% | – | – | – | – | 70 |
| 16 | Bench | Suyen Corporation | 1.8% | – | 32 | 20 | 12 | – |
| 17 | Colourette | Colourette Cosmetics | 1.7% | 8 | – | 8 | 32 | 12 |
| 18 | Rom&nd | Independent | 1.5% | 12 | 12 | 20 | – | 8 |
| 19 | Kiss Me | Isehan | 1.3% | 20 | – | – | 25 | – |
| 20 | GRWM Cosmetics | GRWM Cosmetics | 1.1% | – | – | – | 12 | 25 |
Questions about AI makeup recommendations
- Which makeup brand does ChatGPT recommend most in Philippines?
- ChatGPT recommends Maybelline most often for makeup in Philippines. Across all assistants, Maybelline leads with 27.4% of recommendations.
- Which makeup brand is improving fastest in Philippines?
- Happy Skin has the strongest momentum among challengers: AI names it first in 2 of 7 answers where it appears, while holding 4.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Makeup: AI rankings by country
Covers: Eye Products: Eyeliner, Eye Products: Eyeshadow, Eye Products: Mascara, Face Products: Base, Face Products: Cheeks, Lip Products: Gloss, Lip Products: Lipstick.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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