Which skin care brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Ziaja, Bielenda and Nivea for skin care. Ziaja is named by 4 of 5 assistants.
What the data says
Ziaja is the skin care brand AI assistants recommend most in Poland, taking 17.5% of all recommendation points across 5 assistants. Bielenda follows with 15.7% and Nivea is third with 11.2%.
The top spot is close: only 1.8 points separate Ziaja and Bielenda, so a small change in how either brand is described online could flip the order.
DeepSeek puts Ziaja first, while ChatGPT favours Bielenda, Claude favours Eucerin, Gemini favours Bielenda and Grok favours Garnier.
The top five brands hold 62% of recommendations out of 22 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Ziaja | Ziaja | 17.5% | 65 | – | 115 | 80 | 90 |
| 2 | Bielenda | Bielenda | 15.7% | 72 | – | 52 | 120 | 69 |
| 3 | Nivea | Beiersdorf | 11.2% | 70 | – | 70 | 16 | 68 |
| 4 | Garnier | L’Oréal | 9.7% | 50 | – | 8 | 45 | 90 |
| 5 | The Ordinary | Estée Lauder | 7.8% | 35 | 25 | 25 | 35 | 35 |
| 6 | CeraVe | L'Oréal | 6.8% | 32 | 60 | 45 | – | – |
| 7 | La Roche-Posay | L'Oréal | 6.2% | 36 | 75 | – | – | 12 |
| 8 | Eucerin | Beiersdorf | 5.8% | – | 115 | – | – | – |
| 9 | Eveline | Eveline Cosmetics | 4.5% | 24 | – | 65 | – | – |
| 10 | L'Oréal | L’Oréal | 3% | 8 | – | 12 | 20 | 20 |
| 11 | Cetaphil | Galderma | 2.6% | – | 45 | – | – | 8 |
| 12 | Tołpa | Torf Corporation | 2% | – | – | 8 | 32 | – |
| 13 | Olay | P&G | 1.8% | – | 36 | – | – | – |
| 14 | Eveline Cosmetics | Eveline Cosmetics | 1.2% | – | – | – | 24 | – |
| 15 | Miya Cosmetics | Miya Cosmetics | 1% | – | – | – | 20 | – |
| 16 | Neutrogena | Johnson & Johnson | 0.6% | – | 12 | – | – | – |
| 17 | Estée Lauder | Estée Lauder | 0.6% | – | 12 | – | – | – |
| 18 | MAC | Estée Lauder | 0.6% | – | 12 | – | – | – |
| 19 | Vichy | L’Oréal | 0.4% | 8 | – | – | – | – |
| 20 | Liqpharm | Liqpharm | 0.4% | – | – | – | 8 | – |
Questions about AI skin care recommendations
- Which skin care brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Bielenda most often for skin care in Poland. Across all assistants, Ziaja leads with 17.5% of recommendations.
- Which skin care brand is improving fastest in Poland?
- The Ordinary has the strongest momentum among challengers: AI names it first in 3 of 5 answers where it appears, while holding 7.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Skin Care: AI rankings by country
Covers: Facial Care: Cleansing, Facial Care: Moisturizing, Facial Masks, Facial Treatments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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