Which hair care brands do AI assistants recommend in India? Q4 2026
In India, AI assistants most often recommend L'Oréal, Dove and Pantene for hair care. L'Oréal is named by 5 of 5 assistants.
What the data says
L'Oréal (L’Oréal) is the hair care brand AI assistants recommend most in India, taking 16% of all recommendation points across 5 assistants. Dove follows with 11.6% and Pantene is third with 10.3%.
L'Oréal's lead over Dove is 4.4 points, a clear advantage in how AI shortlists the category.
Claude, DeepSeek and Grok put L'Oréal first, while ChatGPT favours Pantene and Gemini favours Dove.
The top five brands hold 49% of recommendations out of 34 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | L'Oréal | L’Oréal | 16% | 68 | 130 | 84 | 77 | 120 |
| 2 | Dove | Unilever | 11.6% | 100 | 20 | 28 | 115 | 85 |
| 3 | Pantene | Procter & Gamble | 10.3% | 130 | 12 | 72 | 84 | 12 |
| 4 | Mamaearth | Honasa Consumer | 6% | 47 | 45 | 20 | 43 | 24 |
| 5 | Garnier | L’Oréal | 5.1% | 25 | 60 | 33 | – | 35 |
| 6 | Johnson's | Johnson & Johnson | 5% | 20 | 70 | 35 | – | 25 |
| 7 | Himalaya | Himalaya Wellness | 4.8% | 33 | 25 | 50 | – | 35 |
| 8 | Schwarzkopf | Henkel | 4.2% | – | 32 | 32 | – | 63 |
| 9 | TRESemmé | Unilever | 4.2% | 12 | 8 | – | 60 | 45 |
| 10 | Gatsby | Mandom Corporation | 4.2% | – | 40 | 25 | 35 | 25 |
| 11 | Sunsilk | Unilever | 4.1% | 40 | 20 | 55 | 8 | – |
| 12 | Set Wet | Marico | 4% | – | 25 | 35 | 25 | 35 |
| 13 | Head & Shoulders | Procter & Gamble | 3.9% | 33 | 35 | 25 | 25 | – |
| 14 | Clinic Plus | Unilever | 3.1% | 32 | 25 | 35 | – | – |
| 15 | Godrej | Godrej | 3.1% | 20 | 20 | 32 | – | 20 |
| 16 | Pigeon | Pigeon | 1.3% | – | – | 20 | – | 20 |
| 17 | Sebamed | Sebapharma | 1.2% | 12 | 8 | 8 | – | 8 |
| 18 | Revlon | Revlon Inc. | 0.9% | 12 | 8 | 8 | – | – |
| 19 | Cetaphil | Galderma | 0.9% | 8 | – | 20 | – | – |
| 20 | Brylcreem | Unilever | 0.7% | – | 12 | – | – | 8 |
Questions about AI hair care recommendations
- Which hair care brand does ChatGPT recommend most in India?
- ChatGPT recommends Pantene most often for hair care in India. Across all assistants, L'Oréal leads with 16% of recommendations.
- Which hair care brand is improving fastest in India?
- Johnson's has the strongest momentum among challengers: AI names it first in 3 of 5 answers where it appears, while holding 5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Hair Care: AI rankings by country
Covers: Baby Hair Care, Conditioners, Hair Color, Hair Treatments, Shampoo & Cleansers, Styling Products.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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