Which makeup brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Maybelline, Inglot and L'Oréal for makeup. Maybelline is named by 5 of 5 assistants.
What the data says
Maybelline (L'Oréal) is the makeup brand AI assistants recommend most in Poland, taking 22.2% of all recommendation points across 5 assistants. Inglot follows with 12.7% and L'Oréal is third with 10.5%.
Maybelline's lead over Inglot is 9.5 points, a clear advantage in how AI shortlists the category.
ChatGPT and Claude put Maybelline first, while DeepSeek favours Inglot, Gemini favours Eveline Cosmetics and Grok favours Inglot.
The top five brands hold 60% of recommendations out of 29 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Maybelline | L'Oréal | 22.2% | 160 | 215 | 102 | 139 | 162 |
| 2 | Inglot | Inglot | 12.7% | 35 | – | 215 | 28 | 167 |
| 3 | L'Oréal | L’Oréal | 10.5% | 32 | – | 95 | 82 | 159 |
| 4 | MAC | Estée Lauder | 7.5% | 20 | 205 | 36 | – | – |
| 5 | NYX | L'Oréal | 7.1% | 57 | – | 50 | – | 140 |
| 6 | Wibo | Wibo | 5.7% | – | – | 89 | 110 | – |
| 7 | Eveline Cosmetics | Eveline Cosmetics | 4.4% | – | – | – | 153 | – |
| 8 | Revlon | Revlon Inc. | 3.8% | – | 132 | – | – | – |
| 9 | Eveline | Eveline Cosmetics | 3.6% | 125 | – | – | – | – |
| 10 | Bourjois | Coty | 3.2% | – | – | – | 79 | 32 |
| 11 | Clinique | Estée Lauder | 2.6% | – | 92 | – | – | – |
| 12 | Essence | Independent | 2.6% | 44 | – | – | 8 | 40 |
| 13 | Lovely | Lovely | 2% | – | – | 24 | 45 | – |
| 14 | Maxhair | Country Life | 1.6% | 16 | – | 12 | 28 | – |
| 15 | Fenty Beauty | LVMH | 1.3% | 25 | – | 20 | – | – |
| 16 | NARS | Shiseido | 1.3% | 20 | – | 25 | – | – |
| 17 | Urban Decay | L'Oréal | 1.1% | 20 | – | 20 | – | – |
| 18 | Rare Beauty | Rare Beauty LLC | 1% | 35 | – | – | – | – |
| 19 | Golden Rose | Erkul Cosmetics | 0.9% | 33 | – | – | – | – |
| 20 | Lancôme | L'Oréal | 0.9% | – | 32 | – | – | – |
Questions about AI makeup recommendations
- Which makeup brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Maybelline most often for makeup in Poland. Across all assistants, Maybelline leads with 22.2% of recommendations.
- Which makeup brand is improving fastest in Poland?
- Eveline Cosmetics has the strongest momentum among challengers: AI names it first in 3 of 6 answers where it appears, while holding 4.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Makeup: AI rankings by country
Covers: Eye Products: Eyeliner, Eye Products: Eyeshadow, Eye Products: Mascara, Face Products: Base, Face Products: Cheeks, Lip Products: Gloss, Lip Products: Lipstick.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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