Which makeup brands do AI assistants recommend in Canada? Q4 2026
In Canada, AI assistants most often recommend Maybelline, NYX and MAC for makeup. Maybelline is named by 5 of 5 assistants.
What the data says
Maybelline (L'Oréal) is the makeup brand AI assistants recommend most in Canada, taking 21.6% of all recommendation points across 5 assistants. NYX follows with 10.9% and MAC is third with 10.6%.
Maybelline's lead over NYX is 10.7 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, DeepSeek and Gemini put Maybelline first, while Grok favours NYX.
The top five brands hold 55% of recommendations out of 36 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Maybelline | L'Oréal | 21.6% | 130 | 225 | 102 | 135 | 163 |
| 2 | NYX | L'Oréal | 10.9% | 72 | 36 | 58 | 50 | 165 |
| 3 | MAC | Estée Lauder | 10.6% | 35 | 175 | 75 | 67 | 20 |
| 4 | L'Oréal | L’Oréal | 6.5% | 33 | – | 63 | 82 | 50 |
| 5 | Fenty Beauty | LVMH | 5.2% | 55 | – | 60 | 35 | 32 |
| 6 | Revlon | Revlon Inc. | 5.1% | 8 | 139 | 12 | – | 20 |
| 7 | Urban Decay | L'Oréal | 5% | 55 | – | 47 | 35 | 37 |
| 8 | e.l.f. | e.l.f. Beauty | 3.2% | 28 | – | – | – | 85 |
| 9 | NARS | Shiseido | 3.1% | 37 | – | 35 | 35 | – |
| 10 | Stila | Stila Cosmetics | 2.9% | 12 | – | 35 | 35 | 20 |
| 11 | Estée Lauder | Estée Lauder | 2.6% | 35 | – | 35 | 20 | – |
| 12 | CoverGirl | Coty | 2.2% | 12 | 25 | 8 | – | 32 |
| 13 | Clinique | Estée Lauder | 2.2% | – | 76 | – | – | – |
| 14 | Anastasia Beverly Hills | ABH Cosmetics | 2.1% | 25 | – | 25 | 25 | – |
| 15 | Benefit | LVMH | 2.1% | 40 | – | – | – | 32 |
| 16 | Benefit Cosmetics | LVMH | 2.1% | – | – | 32 | 40 | – |
| 17 | Milani | Milani Cosmetics | 2% | 12 | – | 25 | 12 | 20 |
| 18 | Rare Beauty | Rare Beauty LLC | 1.7% | 35 | – | – | 25 | – |
| 19 | Marcelle | Groupe Marcelle | 1% | – | – | 8 | 28 | – |
| 20 | Charlotte Tilbury | Puig | 0.9% | 20 | – | – | 12 | – |
Questions about AI makeup recommendations
- Which makeup brand does ChatGPT recommend most in Canada?
- ChatGPT recommends Maybelline most often for makeup in Canada. Across all assistants, Maybelline leads with 21.6% of recommendations.
- Which makeup brand is improving fastest in Canada?
- NARS has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 3.1% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Makeup: AI rankings by country
Covers: Eye Products: Eyeliner, Eye Products: Eyeshadow, Eye Products: Mascara, Face Products: Base, Face Products: Cheeks, Lip Products: Gloss, Lip Products: Lipstick.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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