Which skin care brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Winona, Proya and L'Oréal for skin care. Winona is named by 5 of 5 assistants.
What the data says
Winona is the skin care brand AI assistants recommend most in China, taking 20.1% of all recommendation points across 5 assistants. Proya follows with 15.3% and L'Oréal is third with 9.5%.
Winona's lead over Proya is 4.8 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Winona first.
The top five brands hold 61% of recommendations out of 28 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Winona | Winona | 20.1% | 72 | 75 | 50 | 85 | 120 |
| 2 | Proya | Proya Cosmetics | 15.3% | 60 | 70 | 47 | 70 | 60 |
| 3 | L'Oréal | L’Oréal | 9.5% | 57 | 40 | 33 | 28 | 32 |
| 4 | Peachoin | Independent | 9.3% | 35 | 25 | 47 | 60 | 20 |
| 5 | SK-II | P&G | 6.6% | – | 52 | 24 | 12 | 44 |
| 6 | Chando | Independent | 5.8% | – | 12 | 40 | 45 | 20 |
| 7 | Homefacial Pro | Independent | 3.5% | – | 35 | 35 | – | – |
| 8 | Estée Lauder | Estée Lauder | 3.2% | 20 | 12 | 8 | 25 | – |
| 9 | Inoherb | Independent | 3.1% | 8 | 35 | – | 20 | – |
| 10 | Pechoin | Shanghai Pehchaolin | 3% | – | – | – | 35 | 25 |
| 11 | Olay | P&G | 3% | 20 | – | – | 20 | 20 |
| 12 | Freeplus | Kanebo | 1.8% | – | – | 35 | – | – |
| 13 | Dr. Yu | Independent | 1.8% | – | – | – | – | 35 |
| 14 | The Ordinary | Estée Lauder | 1.6% | 8 | 16 | – | – | 8 |
| 15 | Hada Labo | Rohto Pharmaceutical | 1.4% | – | – | – | 20 | 8 |
| 16 | Mediaheal | Independent | 1.4% | – | 20 | 8 | – | – |
| 17 | Curel | Kao | 1.2% | – | – | 25 | – | – |
| 18 | Cetaphil | Galderma | 1.2% | 12 | – | – | 12 | – |
| 19 | EltaMD | Colgate-Palmolive | 1% | – | – | 20 | – | – |
| 20 | Lancôme | L'Oréal | 1% | – | – | – | 20 | – |
Questions about AI skin care recommendations
- Which skin care brand does ChatGPT recommend most in China?
- ChatGPT recommends Winona most often for skin care in China. Across all assistants, Winona leads with 20.1% of recommendations.
- Which skin care brand is improving fastest in China?
- Homefacial Pro has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 3.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Skin Care: AI rankings by country
Covers: Facial Care: Cleansing, Facial Care: Moisturizing, Facial Masks, Facial Treatments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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