Which skin care brands do AI assistants recommend in United States? Q4 2026
In United States, AI assistants most often recommend Neutrogena, CeraVe and The Ordinary for skin care. Neutrogena is named by 5 of 5 assistants.
What the data says
Neutrogena (Johnson & Johnson) is the skin care brand AI assistants recommend most in United States, taking 22.6% of all recommendation points across 5 assistants. CeraVe follows with 18.1% and The Ordinary is third with 11.2%.
Neutrogena's lead over CeraVe is 4.5 points, a clear advantage in how AI shortlists the category.
Claude, Gemini and Grok put Neutrogena first, while ChatGPT favours CeraVe and DeepSeek favours CeraVe.
The top five brands hold 72% of recommendations out of 20 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Neutrogena | Johnson & Johnson | 22.6% | 62 | 100 | 68 | 102 | 120 |
| 2 | CeraVe | L'Oréal | 18.1% | 70 | 70 | 90 | 60 | 72 |
| 3 | The Ordinary | Estée Lauder | 11.2% | 35 | 35 | 60 | 35 | 60 |
| 4 | Olay | P&G | 11.1% | 28 | 87 | 45 | 50 | 12 |
| 5 | Cetaphil | Galderma | 8.7% | 32 | 32 | 50 | 20 | 40 |
| 6 | La Roche-Posay | L'Oréal | 6.6% | 40 | – | 32 | 32 | 28 |
| 7 | Garnier | L’Oréal | 3% | – | – | – | 33 | 28 |
| 8 | L'Oréal | L’Oréal | 2.8% | – | – | 35 | 20 | – |
| 9 | Clinique | Estée Lauder | 2.6% | 12 | 28 | – | 12 | – |
| 10 | Freeman | PDC Brands | 2.4% | 20 | – | 8 | 20 | – |
| 11 | Estée Lauder | Estée Lauder | 2.2% | 25 | 12 | – | 8 | – |
| 12 | Laneige | AmorePacific | 2.1% | 35 | – | – | – | 8 |
| 13 | Aztec Secret | Aztec Secret | 1.6% | – | – | 12 | 8 | 12 |
| 14 | Origins | Estée Lauder | 1.2% | 25 | – | – | – | – |
| 15 | Dove | Unilever | 1% | 8 | – | – | – | 12 |
| 16 | Pond’s | Unilever | 1% | – | 20 | – | – | – |
| 17 | Paula's Choice | Paula's Choice | 0.4% | – | – | – | – | 8 |
| 18 | Mario Badescu | Mario Badescu | 0.4% | – | 8 | – | – | – |
| 19 | GlamGlow | Estée Lauder | 0.4% | 8 | – | – | – | – |
| 20 | MAC | Estée Lauder | 0.4% | – | 8 | – | – | – |
Questions about AI skin care recommendations
- Which skin care brand does ChatGPT recommend most in United States?
- ChatGPT recommends CeraVe most often for skin care in United States. Across all assistants, Neutrogena leads with 22.6% of recommendations.
- Which skin care brand is improving fastest in United States?
- The Ordinary has the strongest momentum among challengers: AI names it first in 5 of 7 answers where it appears, while holding 11.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Skin Care: AI rankings by country
Covers: Facial Care: Cleansing, Facial Care: Moisturizing, Facial Masks, Facial Treatments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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