Which hair care brands do AI assistants recommend in Philippines? Q4 2026
In Philippines, AI assistants most often recommend L'Oréal, Pantene and Sunsilk for hair care. L'Oréal is named by 5 of 5 assistants.
What the data says
L'Oréal (L’Oréal) is the hair care brand AI assistants recommend most in Philippines, taking 11.6% of all recommendation points across 5 assistants. Pantene follows with 11% and Sunsilk is third with 7.8%.
The top spot is close: only 0.6 points separate L'Oréal and Pantene, so a small change in how either brand is described online could flip the order.
Claude and Gemini put L'Oréal first, while ChatGPT favours Pantene, DeepSeek favours Pantene and Grok favours Sunsilk.
The top five brands hold 44% of recommendations out of 43 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | L'Oréal | L’Oréal | 11.6% | 25 | 80 | 75 | 123 | 47 |
| 2 | Pantene | Procter & Gamble | 11% | 85 | 20 | 85 | 80 | 60 |
| 3 | Sunsilk | Unilever | 7.8% | 52 | 70 | – | 45 | 67 |
| 4 | Dove | Unilever | 7.6% | 55 | 33 | 67 | 16 | 57 |
| 5 | Johnson's | Johnson & Johnson | 5.8% | – | 35 | 70 | 35 | 35 |
| 6 | Gatsby | Mandom Corporation | 4.8% | 35 | 55 | 20 | 35 | – |
| 7 | Cream Silk | Unilever | 4.1% | 35 | – | 43 | 20 | 25 |
| 8 | Garnier | L’Oréal | 3.8% | 37 | 20 | 33 | – | 25 |
| 9 | Schwarzkopf | Henkel | 3.2% | 20 | 20 | 37 | – | 20 |
| 10 | Head & Shoulders | Procter & Gamble | 3.2% | 43 | 25 | 20 | 8 | – |
| 11 | Bench | Suyen Corporation | 3.2% | – | 35 | – | – | 60 |
| 12 | Pigeon | Pigeon | 3% | 25 | 20 | 20 | – | 25 |
| 13 | TRESemmé | Unilever | 2.7% | 16 | 20 | – | 12 | 32 |
| 14 | Vitress | Splash Corporation | 2.6% | – | – | 25 | 25 | 28 |
| 15 | Revlon | Revlon Inc. | 2.2% | 20 | 25 | 20 | – | – |
| 16 | Cetaphil | Galderma | 2.1% | 25 | 12 | 25 | – | – |
| 17 | Creamsilk | Unilever | 1.8% | – | – | – | 55 | – |
| 18 | L'Oréal Paris | L'Oréal | 1.8% | 35 | 20 | – | – | – |
| 19 | Bigen | Hoyu | 1.8% | 33 | 12 | – | – | 8 |
| 20 | Clear | Unilever | 1.6% | 12 | 12 | – | 24 | – |
Questions about AI hair care recommendations
- Which hair care brand does ChatGPT recommend most in Philippines?
- ChatGPT recommends Pantene most often for hair care in Philippines. Across all assistants, L'Oréal leads with 11.6% of recommendations.
- Which hair care brand is improving fastest in Philippines?
- Johnson's has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 5.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Hair Care: AI rankings by country
Covers: Baby Hair Care, Conditioners, Hair Color, Hair Treatments, Shampoo & Cleansers, Styling Products.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.