15 marketplace pack images
MaxFresh Bamboo Charcoal
Colgate · Colgate-Palmolive · MaxFresh
A multi (4+)-territory, natural-led paste for family users, led by fresh breath and substantiated by fluoride protection, whitening / stain control, freshness / cooling, botanical / natural, charcoal / adsorptive. 15 mapped marketplace listings, 25k observed units.
Mapped listings
15
Marketplace SKUs for this proposition
Observed Lazada units
25k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫49,245
₫30,278 per 100g/ml
Rating
4.86
3,539 reviews across listings
Benefit architecture
- Primary territory
- Fresh Breath
- Secondary territories
- Cavity Protection, Natural / Herbal Care, Whitening
- Core benefit language
- Cooling crystals; 10× longer cool vs regular Colgate; UltraFreeze; breath + cavities + whitening-when-brushing. Charcoal SKU: bamboo extract + charcoal + NaF.
- All benefits
- Fresh Breath + Cavity Protection + Natural / Herbal Care + Whitening
- Breadth
- Multi (4+) (4)
- Functional territory
- Whitening / Stain Control + Fluoride Protection + Freshness / Cooling + Botanical / Natural + Charcoal / Adsorptive
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- NaF; charcoal
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Family
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Charcoal
- Natural vs conventional
- Natural-led
- Specialist / generalist
- Generalist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Whitening
- Pack sizes observed
- 90g, 180g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 15
- Sizes available
- 90g, 180g, 225g, 175g, Unspecified
- Pack configurations
- 1-pack ×13, 3-pack ×2
- Singles vs multipacks
- 87% single / 13% multipack
- Price range
- ₫20,444 – ₫258,532
- Normalised price
- ₫30,278 / 100g
- Promotion intensity
- 47% of listings · avg 10% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
15 SKUs · listings are execution, not separate propositions
![[HB Gift] Kem đánh răng hơi thở thơm mát và làm trắng răng Colgate Maxfresh Bamboo Charcoal 90g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/06f2d20ff6fc48b797e46d9cae2efdb8~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Only 20.10_X2 Voucher for up to 27% Off] Colgate Maxfresh Bamboo Charcoal Toothpaste Is Cool and Long-Lasting with Bamboo Charcoal Essence for Whitening Teeth 90g](https://sg-test-11.slatic.net/p/8cb87604ddc2d137c4d047d0e247d3eb.png)
![[Ưu đãi 3-7.9] Kem đánh răng hơi thở thơm mát và làm trắng răng Colgate Maxfresh Bamboo Charcoal 90g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/b1fd9929344c40a0ab5674d35f994e80~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Ưu đãi 3-7.9] Kem đánh răng hơi thở thơm mát và làm trắng răng Colgate Maxfresh Bamboo Charcoal 180g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/1a4c4f15cabb4f90bab911e0c5a35c12~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
