ConsensysONE / Product Intelligence
See the entire market. Discover what's missing.
Map competitor portfolios, product benefits, claims, ingredients, prices and innovation moves to uncover emerging territories and opportunities for your brand.
Competitive Benefit Landscape
IllustrativeBrand ABrand BBrand CBrand DWhiteningSensitivityGum CareNaturalEnamel
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Example opportunity: uncover an underdeveloped benefit combination across leading competitor portfolios.
Key capabilities
Map every product
Ranges, variants, benefits and formats
Decode propositions
Claims, ingredients, technologies and pricing
Track market moves
Launches, changes and emerging territories
Discover white space
Portfolio gaps and innovation opportunities
Example insight
Competitors are heavily concentrated in whitening and sensitivity, while particular combinations involving gum care and enamel protection are less developed.