Product Intelligence
The product lens · Category innovation intelligence
Colgate Kids Character

14 marketplace pack images

🇻🇳 VietnamSpecialistVN-TP-050

Kids Character

Colgate · Colgate-Palmolive · Kids

A dual-territory, conventional paste for kids users, led by kids care and substantiated by unclassified / evidence gap. 14 mapped marketplace listings, 71k observed units.

Kids CareCavity Protection

Mapped listings

14

Marketplace SKUs for this proposition

Observed Lazada units

71k

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

₫91,500

₫52,658 per 100g/ml

Rating

4.89

6,567 reviews across listings

Benefit architecture

Primary territory
Kids Care
Secondary territories
Cavity Protection
Core benefit language
Official VN kids portfolio: character executions positioned as children's toothpaste with cavity prevention; character artwork is grouped here rather than counted as separate propositions.
All benefits
Kids Care + Cavity Protection
Breadth
Dual (2)
Functional territory
Unclassified / Evidence Gap
Need type
Preventive

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

No hero technology captured.

Analytical ingredient families

Unclassified / Evidence Gap
Stated actives
Not specified in current evidence
Detail status
Ingredient research gap

Product attributes

Life stage
Kids
Age band
Kids
Format
Paste
Flavour / sensory
Strawberry; Fruit
Natural vs conventional
Conventional
Specialist / generalist
Specialist
Market status
Vietnam pack (official distribution)
Haleon sub-segment
Kids
Pack sizes observed
40g, 80g, 85g
Brand home market
USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
14
Sizes available
80g, 40g, 85g, Unspecified
Pack configurations
1-pack ×7, 3-pack ×6, 5-pack ×1
Singles vs multipacks
50% single / 50% multipack
Price range
₫14,172 – ₫186,273
Normalised price
₫52,658 / 100g
Promotion intensity
57% of listings · avg 13% off

Observed units by size

40g · 36k85g · 27k80g · 7.0kUnspecified · 5

Observed units by bundle type

Single · 44kMultipack / bundle · 16kMultipack (same) · 10k

Observed units by seller type

Unclassified · 60kBrand official store · 11kMarketplace seller · 5

Mapped marketplace listings

14 SKUs · listings are execution, not separate propositions

ListingSizePackBundlePricePer 100gDisc.RatingObserved unitsSellerType
[Ưu đãi 3-7.9] Kem đánh răng Colgate cho trẻ em Fluffy hương dâu, dạng nhấn dễ sử dụng 85g[Ưu đãi 3-7.9] Kem đánh răng Colgate cho trẻ em Fluffy hương dâu, dạng nhấn dễ sử dụng 85gTikTok Shop85g1Single₫96,963₫114,07425%4.827kColgate - Palmolive VNUnclassified
Kem Đánh Răng Colgate Trẻ Em Hương Dâu 40grKem Đánh Răng Colgate Trẻ Em Hương Dâu 40grTikTok Shop40g1Single₫14,172₫35,430—4.817kGuardian StoreUnclassified
[Ưu đãi 3-7.9] Bộ 3 kem đánh răng Colgate trẻ em khủng long hương dâu 40g[Ưu đãi 3-7.9] Bộ 3 kem đánh răng Colgate trẻ em khủng long hương dâu 40gTikTok Shop40g3Multipack / bundle₫39,245₫32,7043%4.913kColgate - Palmolive VNUnclassified
Set of 3 Colgate Children's Toothpaste with Dinosaur Flavor, Strawberry Flavor, 40gSet of 3 Colgate Children's Toothpaste with Dinosaur Flavor, Strawberry Flavor, 40gLazada40g3Multipack (same)₫36,000₫30,0003%4.986.0kColgate - PalmoliveBrand official store
Set of 3 Colgate Minion Toothpaste for Children, Strawberry Flavor, 80G/TubeSet of 3 Colgate Minion Toothpaste for Children, Strawberry Flavor, 80G/TubeLazada80g3Multipack (same)₫116,000₫48,3345%4.994.2kColgate - PalmoliveBrand official store
[Ưu đãi 3-7.9] Bộ 3 Kem đánh răng Colgate trẻ em không hương liệu và chất bảo quản cho trẻ 6-9 tuổi Kid 80g/tuýp[Ưu đãi 3-7.9] Bộ 3 Kem đánh răng Colgate trẻ em không hương liệu và chất bảo quản cho trẻ 6-9 tuổi Kid 80g/tuýpTikTok Shop80g3Multipack / bundle₫58,880₫24,5337%4.81.8kColgate - Palmolive VNUnclassified
[Ưu đãi 3-7.9] Bộ 3 Kem đánh răng Colgate Minion Cho Bé hương dâu 80g/tuýp[Ưu đãi 3-7.9] Bộ 3 Kem đánh răng Colgate Minion Cho Bé hương dâu 80g/tuýpTikTok Shop80g3Multipack / bundle₫126,379₫52,6585%4.8983Colgate - Palmolive VNUnclassified
Colgate Toothpaste for Children Fluffy Strawberry Flavor, Easy-To-Use Pressing Form 85gColgate Toothpaste for Children Fluffy Strawberry Flavor, Easy-To-Use Pressing Form 85gLazada85g1Single₫118,000₫108,23522%5451Colgate - PalmoliveBrand official store
[HB Gift] Bộ 3 kem đánh răng Colgate trẻ em khủng long hương dâu 40g[HB Gift] Bộ 3 kem đánh răng Colgate trẻ em khủng long hương dâu 40gTikTok Shop40g3Multipack / bundle₫40,311₫33,593—4.8260Colgate - Palmolive VNUnclassified
[Imported Goods] Set of 5 Colgate Kids Cavity Protection Toothpaste for Children 130Gx5[Imported Goods] Set of 5 Colgate Kids Cavity Protection Toothpaste for Children 130Gx5Lazada—5Multipack (same)₫87,000—13%55Đồ Mỹ OriginalMarketplace seller
Kem đánh răng Colgate Kid Free From Cho Trẻ Em 3-5 Và 6-9 Tuổi Hương Trái Cây Giúp Trắng Răng Hương Dịu Nhẹ 80gKem đánh răng Colgate Kid Free From Cho Trẻ Em 3-5 Và 6-9 Tuổi Hương Trái Cây Giúp Trắng Răng Hương Dịu Nhẹ 80gTikTok Shop80g1Single₫100,292₫125,36532%54Ki.o ShopUnclassified
Bộ đôi kem Đánh Răng Colgate Trẻ em thiên nhiên 6-9 tuổi 80GBộ đôi kem Đánh Răng Colgate Trẻ em thiên nhiên 6-9 tuổi 80GTikTok Shop80g1Single₫186,273₫232,841—01Tiki - Đại Siêu Thị OnlineUnclassified
Kem Đánh Răng Colgate Trẻ em Barbie Hương Dâu 40G (Bao bì ngẫu nhiên)Kem Đánh Răng Colgate Trẻ em Barbie Hương Dâu 40G (Bao bì ngẫu nhiên)TikTok Shop40g1Single₫50,341₫125,853—01Tiki - Đại Siêu Thị OnlineUnclassified
Colgate Kids Strawberry Toothpaste Strawberry Flavor 85gColgate Kids Strawberry Toothpaste Strawberry Flavor 85gLazada85g1Single₫96,000₫112,94120%——WatsonsMarketplace seller