18 marketplace pack images
Total Total Active Fresh
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, conventional paste for adult users, led by complete care and substantiated by gum / antibacterial. 19 mapped marketplace listings, 46k observed units.
Mapped listings
19
Marketplace SKUs for this proposition
Observed Lazada units
46k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿169
฿91 per 100g/ml
Rating
4.96
12,752 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Secondary territories
- Fresh Breath, Plaque Control, Gum Health, Cavity Protection
- Core benefit language
- 12-hour freshness layered onto 24-hour antibacterial protection
- All benefits
- Fresh Breath + Plaque Control + Cavity Protection + Gum Health
- Breadth
- Multi (4+) (4)
- Functional territory
- Complete Care / Freshness
- Need type
- Preventive + Sensory
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Colgate Total antibacterial platform
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Fresh Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Regular
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 19
- Sizes available
- 150g, 30g, Unspecified, 110g
- Pack configurations
- 1-pack ×13, 2-pack ×4, 6-pack ×1, 4-pack ×1
- Singles vs multipacks
- 68% single / 32% multipack
- Price range
- ฿32 – ฿999
- Normalised price
- ฿91 / 100g
- Promotion intensity
- 16% of listings · avg 3500% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
19 SKUs · listings are execution, not separate propositions
![[มี 2 แพ็คให้เลือก] ยาสีฟัน คอลเกต โททอล แอคทีพ เฟรช 110 กรัม แพ็คคู่ (เจล) Colgate Total Active Fresh 110g Twin (Toothpaste)](https://th-live-01.slatic.net/p/f408e76a9f9c72cc2aca9fb8a55ad783.jpg)
![[For PRP] ยาสีฟัน คอลเกต โททอล แอคทีฟ เฟรช 150 กรัม Colgate Total Active Fresh 150g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/9e4f8e718dfa481fb5bb9c9e46b33358~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[มี 4 แพ็คให้เลือก] คอลเกต ยาสีฟัน โททอล แอคทีพ เฟรช (เจล) 150 กรัม Colgate Total Active Fresh Toothpaste (Gel) 150g](https://th-live-01.slatic.net/p/c1eab12f3c0a44a1e51eb35640cced4c.jpg)
![[Free Gift] Colgate Total Active Fresh Toothpaste 30 g (Toothpaste)](https://th-live.slatic.net/p/993fac6541fa0ee8249a5fe12b37bea4.jpg)
![[For PRP] ยาสีฟัน คอลเกต โททอล แอคทีฟ เฟรช 30 กรัม 1 หลอด Colgate Total Active Fresh 30g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/b40136049b7a4988be877443091e1f41~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[นาทีทอง] ยาสีฟัน คอลเกต โททอล แอคทีฟ เฟรช 150 กรัม 4 หลอด Colgate Total Active Fresh Toothpaste 150g x4](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/b2e8e4b0ac084de2b069cd079e4f474c~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[แพ็คคู่ (150g x 2)] ยาสีฟัน คอลเกต โททอล แอคทีฟ เฟรช เจล Colgate Total Active Fresh Gel](https://sg-test-11.slatic.net/p/e876946d3037712227f25ad9e2f2d243.png)
![[มี 2 แพ็คให้เลือก] ยาสีฟัน คอลเกต โททอล แอคทีฟ เฟรช 110 กรัม Colgate Total Active Fresh Toothpaste 110g](https://down-th.img.susercontent.com/file/th-11134207-81ztq-mgunr34hgmq464)