11 marketplace pack images
MaxFresh Rainbow Fresh
Colgate · Colgate-Palmolive · MaxFresh
A dual-territory, conventional paste for adult users, led by fresh breath and substantiated by freshness / cooling. 13 mapped marketplace listings, 223k observed units.
Mapped listings
13
Marketplace SKUs for this proposition
Observed Lazada units
223k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫76,000
₫66,000 per 100g/ml
Rating
4.88
10,225 reviews across listings
Benefit architecture
- Primary territory
- Fresh Breath
- Secondary territories
- Cavity Protection
- Core benefit language
- Official VN portfolio: MaxFresh cooling-crystal proposition; 10× longer-lasting cooling freshness vs regular Colgate. Fresh-breath / cavity-protection platform.
- All benefits
- Fresh Breath + Cavity Protection
- Breadth
- Dual (2)
- Functional territory
- Freshness / Cooling
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Not specified in current evidence
- Detail status
- Ingredient research gap
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Fruit
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Regular
- Pack sizes observed
- 100g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 13
- Sizes available
- 100g
- Pack configurations
- 1-pack ×9, 3-pack ×4
- Singles vs multipacks
- 69% single / 31% multipack
- Price range
- ₫51,000 – ₫217,355
- Normalised price
- ₫66,000 / 100g
- Promotion intensity
- 38% of listings · avg 31% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
13 SKUs · listings are execution, not separate propositions
![[Ưu đãi 3-7.9] [MỚI] Bộ 3 Kem đánh răng Colgate MaxFresh Hương nhiệt đới, tinh thể cầu vồng the mát 100g/ tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/a400b6965e014246b44489acd88dd724~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Ưu đãi 3-7.9] [MỚI] Kem đánh răng Colgate MaxFresh Hương nhiệt đới, tinh thể cầu vồng the mát 100g/ tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/059cb86264c34d0f8de3c0f0ea0350cd~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[HB Gift] [MỚI] Kem đánh răng Colgate MaxFresh Hương nhiệt đới, tinh thể cầu vồng the mát 100g/ tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/33ae9b0295ae4665b8e805d6c5f31f0c~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Flash Sale] [MỚI] Bộ 3 Kem đánh răng Colgate MaxFresh Hương nhiệt đới, tinh thể cầu vồng the mát 100g/ tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/329ba7adbfee4355acd784f97f96941f~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[HB Gift] [MỚI] Kem đánh răng Colgate MaxFresh Hương nhiệt đới, tinh thể cầu vồng the mát 100g/ tuýp](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/447786cc158b459f99bcd2093b703dcc~tplv-o3syd03w52-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
