13 marketplace pack images
Maximum Cavity Protection Great Regular Flavor
Colgate · Colgate-Palmolive · Maximum Cavity Protection
A triple-territory, conventional paste for adult users, led by cavity protection and substantiated by fluoride protection. 18 mapped marketplace listings, 49k observed units.
Mapped listings
18
Marketplace SKUs for this proposition
Observed Lazada units
49k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿145
฿40 per 100g/ml
Rating
4.97
12,964 reviews across listings
Benefit architecture
- Primary territory
- Cavity Protection
- Secondary territories
- Enamel Protection / Repair, Fresh Breath
- Core benefit language
- Dual-fluoride + calcium cavity protection for stronger teeth
- All benefits
- Cavity Protection + Enamel Protection / Repair + Fresh Breath
- Breadth
- Triple (3)
- Functional territory
- Cavity Protection
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Calcium; Sodium Fluoride + Sodium Monofluorophosphate
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Regular
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Regular
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 18
- Sizes available
- 150g, 20g, 100g, 35g
- Pack configurations
- 2-pack ×7, 1-pack ×5, 3-pack ×3, 12-pack ×2, 48-pack ×1
- Singles vs multipacks
- 28% single / 72% multipack
- Price range
- ฿59 – ฿2,976
- Normalised price
- ฿40 / 100g
- Promotion intensity
- 17% of listings · avg 2000% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
18 SKUs · listings are execution, not separate propositions
![[มี 2 แพ็คให้เลือก] ยาสีฟัน คอลเกต รสยอดนิยม ป้องกันฟันผุ 150 กรัม Colgate Anticavity Great Regular Flavor Toothpaste 150g](https://th-live-01.slatic.net/p/7cec9a3f698a1d7972973964e74b2b32.jpg)
![[For PRP] ยาสีฟัน คอลเกต รสยอดนิยม 150 กรัม รวม 3 หลอด Colgate Great Regular Toothpaste 150g x3](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/e597b8a0135d49b9a2de29f634339e64~tplv-o3syd03w52-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[สินค้าส่งด่วน] คอลเกตยาสีฟันรสยอดนิยม 150ก.X2 COLGATE GREAT REGULAR FLAVOR TP 150G.X2](https://down-th.img.susercontent.com/file/sg-11134201-820n1-mnmrgi3y524h3f)
![[มี 2 แพ็คให้เลือก] ยาสีฟัน คอลเกต รสยอดนิยม 150 กรัม ช่วยป้องกันฟันผุ Colgate Great Regular toothpaste 150g](https://down-th.img.susercontent.com/file/th-11134201-7rasa-mar7ldn4qb0623)