ConsensysAI · Category innovation intelligence
Toothpaste innovation landscape — Vietnam, Indonesia and Thailand
A single evidence base of every toothpaste proposition in Vietnam, Indonesia and Thailand, decomposed into benefit territories, ingredient families and technology platforms — so Sensodyne can see exactly where the category is crowded and where it is open.
Category Universe Map
Every proposition as a bubble, sized by observed demand
Competitive Battlefield
Brand × benefit intensity, three measures
Benefit Combination Network
Which territories are fused, which stand alone
Price × Demand Landscape
Normalised pricing, sizes, bundles, promotions
Propositions
699
In current view
Brands
110
102 companies
Haleon SKUs
68
10% of the field
Multi-benefit
459
66% carry 3+ claims
Avg. benefits / SKU
3.1
Claim density
Observed Lazada units
14.5M
Directional digital-shelf signal, not market share
Benefit territory pressure
How many propositions claim each territory. Click to filter every other view.
Market mix
Propositions captured per market
Benefit breadth
Single-claim specialists vs multi-benefit stacks
Ingredient families in play
Active platforms behind the claims
Most active brands
By number of distinct propositions
Where to go next
The analytical spine of this platform