25 marketplace pack images
Optic White Purple
Colgate · Colgate-Palmolive · Optic White
A single-territory, conventional paste for adult users, led by whitening and substantiated by fluoride protection, whitening / stain control. 29 mapped marketplace listings, 115k observed units.
Mapped listings
29
Marketplace SKUs for this proposition
Observed Lazada units
115k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫103,000
₫74,707 per 100g/ml
Rating
4.8
8,689 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Core benefit language
- Purple brighteners colour-correct yellow after ~2 min (optical). Micro-polishing crystals; Core Shell + High Clean Silica; whiter in 7 days. NaF 0.22%.
- All benefits
- Whitening
- Breadth
- Single (1)
- Functional territory
- Whitening / Stain Control + Fluoride Protection
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- NaF; silica; High Clean Silica; Core Shell; purple brighteners
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint (assumed)
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Whitening
- Pack sizes observed
- 100g, 130g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 29
- Sizes available
- 100g, 130g, Unspecified, 150g
- Pack configurations
- 1-pack ×21, 3-pack ×4, 2-pack ×3, 13-pack ×1
- Singles vs multipacks
- 72% single / 28% multipack
- Price range
- ₫34,000 – ₫403,292
- Normalised price
- ₫74,707 / 100g
- Promotion intensity
- 48% of listings · avg 20% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
29 SKUs · listings are execution, not separate propositions
![[Ưu đãi 3-7.9] Kem Đánh Răng Colgate trắng răng Optic White Purple 100g - công nghệ sắc tím, trung hòa sắc vàng cho răng trắng sáng, an toàn cho men răng](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/d8759095027340979b5c6fb9af129b01~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Ưu đãi 3-7.9] Bộ 3 Kem Đánh Răng Colgate trắng răng Optic White Purple 100g - Công nghệ sắc tím, trung hòa sắc vàng cho răng trắng sáng, an toàn cho men răng](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/b6950a307fcd4128a420e49a305da9d6~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[HB Gift] Bộ 2 Kem Đánh Răng Colgate hỗ trợ trắng răng Optic White Purple 100g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/1e501b2a545046f9bed06e159cb613a0~tplv-o3syd03w52-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[HB Gift] Bộ 3 Kem Đánh Răng Colgate trắng răng Optic White Purple 100g - công nghệ sắc tím, trung hòa sắc vàng trên răng](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/daaaf39d5c4941fd81fdd5bd95bafc81~tplv-o3syd03w52-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Ưu đãi 3-7.9] Kem đánh răng Colgate Optic White Purple vòi nhấn thông minh, trung hòa sắc vàng cho răng trắng sáng hơn 130g/ ống](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/713cea86d9f645dd8c2eab8f3c22ec02~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[HB Gift] Kem Đánh Răng Colgate hỗ trợ trắng răng Optic White Purple 100g](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/4ad0e55ef1fa4a1b9e86be43d87ba20c~tplv-o3syd03w52-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Flash Sale] Bộ 3 Kem Đánh Răng Colgate trắng răng Optic White Purple 100g - công nghệ sắc tím, trung hòa sắc vàng trên răng](https://p16-oec-va.ibyteimg.com/tos-maliva-i-o3syd03w52-us/786077370e244e71b9cd8981ad92a719~tplv-o3syd03w52-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Limited Edition] Colgate Optic White Purple X Iu Toothpaste with Smart Dispenser, Neutralizes Yellowness for Brighter White Teeth 130G/Tube](https://sg-test-11.slatic.net/p/d83bfb8137a0619cdaa3ce806029b820.png)
