Product Intelligence
The product lens · Category innovation intelligence

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Benefit Combination Network

Each node is a benefit territory sized by how many propositions claim it. Each chord is a co-claim relationship — thick chords are the fused pairs the category defaults to, thin or missing chords are combinations nobody has built. Click a node to filter every other view.

Territories in play

14

Distinct benefit claims

Live connections

81

of 91 possible pairs

Single-territory products

82

12% of propositions

Strongest link

154

Cavity + Fresh Breath

Co-occurrence network

Click a benefit node to cross-filter the whole workspace

Cavity Protection + Fresh Breath: 154 propositionsWhitening + Fresh Breath: 144 propositionsPlaque Control + Fresh Breath: 124 propositionsGum Health + Fresh Breath: 122 propositionsCavity Protection + Plaque Control: 108 propositionsGum Health + Cavity Protection: 104 propositionsGum Health + Plaque Control: 95 propositionsEnamel Protection / Repair + Cavity Protection: 83 propositionsWhitening + Cavity Protection: 82 propositionsCavity Protection + Kids Care: 76 propositionsWhitening + Enamel Protection / Repair: 72 propositionsEnamel Protection / Repair + Fresh Breath: 71 propositionsKids Care + Sensory Experience: 71 propositionsFresh Breath + Natural / Herbal Care: 70 propositionsWhitening + Plaque Control: 65 propositionsSensitivity Relief + Cavity Protection: 61 propositionsCavity Protection + Sensory Experience: 56 propositionsWhitening + Gum Health: 55 propositionsSensitivity Relief + Gum Health: 54 propositionsFresh Breath + Deep Cleaning: 54 propositionsGum Health + Natural / Herbal Care: 50 propositionsSensitivity Relief + Fresh Breath: 47 propositionsSensitivity Relief + Enamel Protection / Repair: 45 propositionsEnamel Protection / Repair + Plaque Control: 45 propositionsSensitivity Relief + Whitening: 42 propositionsSensitivity Relief + Plaque Control: 40 propositionsEnamel Protection / Repair + Gum Health: 39 propositionsFresh Breath + Complete Care: 37 propositionsPlaque Control + Complete Care: 36 propositionsKids Care + Gentle / Comfort Care: 36 propositionsFresh Breath + Unclassified: 35 propositionsCavity Protection + Natural / Herbal Care: 34 propositionsCavity Protection + Complete Care: 32 propositionsCavity Protection + Unclassified: 32 propositionsGentle / Comfort Care + Sensory Experience: 32 propositionsGum Health + Unclassified: 30 propositionsWhitening + Natural / Herbal Care: 29 propositionsCavity Protection + Deep Cleaning: 29 propositionsWhitening + Deep Cleaning: 26 propositionsPlaque Control + Natural / Herbal Care: 25 propositionsWhitening + Unclassified: 24 propositionsGum Health + Complete Care: 24 propositionsPlaque Control + Deep Cleaning: 24 propositionsPlaque Control + Unclassified: 23 propositionsGum Health + Deep Cleaning: 21 propositionsNatural / Herbal Care + Kids Care: 21 propositionsNatural / Herbal Care + Sensory Experience: 18 propositionsEnamel Protection / Repair + Unclassified: 17 propositionsGum Health + Kids Care: 17 propositionsGum Health + Sensory Experience: 17 propositionsNatural / Herbal Care + Gentle / Comfort Care: 17 propositionsWhitening + Complete Care: 16 propositionsCavity Protection + Gentle / Comfort Care: 16 propositionsSensitivity Relief + Unclassified: 15 propositionsSensitivity Relief + Complete Care: 14 propositionsEnamel Protection / Repair + Complete Care: 14 propositionsGum Health + Gentle / Comfort Care: 13 propositionsEnamel Protection / Repair + Deep Cleaning: 12 propositionsFresh Breath + Sensory Experience: 11 propositionsPlaque Control + Kids Care: 9 propositionsPlaque Control + Sensory Experience: 9 propositionsDeep Cleaning + Unclassified: 9 propositionsSensitivity Relief + Deep Cleaning: 8 propositionsEnamel Protection / Repair + Natural / Herbal Care: 8 propositionsDeep Cleaning + Natural / Herbal Care: 8 propositionsWhitening + Sensory Experience: 7 propositionsComplete Care + Deep Cleaning: 7 propositionsComplete Care + Natural / Herbal Care: 7 propositionsEnamel Protection / Repair + Kids Care: 6 propositionsNatural / Herbal Care + Unclassified: 6 propositionsSensitivity Relief + Natural / Herbal Care: 5 propositionsFresh Breath + Gentle / Comfort Care: 5 propositionsSensory Experience + Unclassified: 4 propositionsEnamel Protection / Repair + Sensory Experience: 3 propositionsPlaque Control + Gentle / Comfort Care: 3 propositionsKids Care + Unclassified: 3 propositionsSensitivity Relief + Gentle / Comfort Care: 2 propositionsFresh Breath + Kids Care: 2 propositionsGentle / Comfort Care + Unclassified: 2 propositionsComplete Care + Gentle / Comfort Care: 1 propositionsDeep Cleaning + Kids Care: 1 propositionsSensitivitySensitivity: 117 propositionsWhiteningWhitening: 262 propositionsEnamelEnamel: 139 propositionsGumGum: 210 propositionsCavityCavity: 309 propositionsPlaquePlaque: 183 propositionsFresh BreathFresh Breath: 367 propositionsCompleteComplete: 64 propositionsDeep CleanDeep Clean: 75 propositionsNaturalNatural: 118 propositionsKidsKids: 106 propositionsComfortComfort: 42 propositionsSensorySensory: 85 propositionsUnclassifiedUnclassified: 79 propositions

Strongest benefit fusions

Pairs that travel together

Most repeated claim stacks

Exact benefit combinations, as sold

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