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Brand Persona · Beta
What are Personas?
Personas are digital avatars that represent a segmented consumer. Each one is built from real shopper data, reviews, questions and buying signals, for a specific category, segment, life stage or market. Instead of reading a report about your shopper, you can talk to them.
Segmented
One persona per category, segment or life stage
Market-aware
Tuned to local stores, brands and habits
Grounded in data
Built from real reviews and shopper signals
Global mum segments
Five mum personas that appear in every market, built from a deep diapering segmentation study. Pick a market inside the chat and she answers with that market's brands, stores and prices.