Product Intelligence
The product lens · Category innovation intelligence

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Competitive Battlefield

Brand by benefit territory. Switch between how many propositions a brand fields in a territory, how much of its own portfolio that represents, and the observed marketplace demand sitting behind it. Click any cell to cross-filter the workspace to that brand and territory.

Brands on the board

110

Top 24 shown in the grid

Territories contested

14

Distinct benefit claims

Portfolio leader

97

Colgate · most propositions

Observed Lazada units

14.5M

Directional signal, not market share

Brand × benefit intensity

Propositions claiming each territory

Propositions051
Sensitivity
Whitening
Enamel
Gum
Cavity
Plaque
Fresh Breath
Complete
Deep Clean
Natural
Kids
Comfort
Sensory
Unclassified
Colgate
Darlie
Sensodyne
Marvis
Pepsodent
Closeup
Dentiste
Crest
P/S
Oral-B
Aquafresh
Sparkle
Systema
Enzim
Fluocaril
Jack N' Jill
Parodontax
Salz
Buds Organics
Perioe
usmile
Dok Bua Ku
Ciptadent
Kodomo

Portfolio scale

Propositions fielded per brand

Observed demand concentration

Observed Lazada units per brand — directional only