Client lens

Sensodyne Lens

The Haleon portfolio measured against everything else in the three markets. Positive share gaps are territories Sensodyne over-indexes on relative to the field; zero-coverage territories are where competitors are active and Haleon is not present at all.

Haleon propositions

10% of the field

Territories owned

Over-indexed vs competitors

Zero-coverage territories

Active in category, absent for Haleon

Avg. claims / SKU

3.2

Field: 3.1

Share gap versus the field

Blue = Haleon share of its own range · grey = competitor share of theirs

Sensitivity

+50pp

Cavity

+15pp

Gum

+9pp

Plaque

+8pp

Enamel

-1pp

Unclassified

-1pp

Complete

-2pp

Deep Clean

-4pp

Comfort

-7pp

Whitening

-7pp

Fresh Breath

-9pp

Natural

-12pp

Sensory

-13pp

Kids

-14pp

Exposure

Territories the field claims and Haleon does not

Gentle / Comfort Care

42 competitor propositions · 7% of the field

Sensory Experience

85 competitor propositions · 13% of the field

Closest challengers

Brands overlapping Haleon's claimed territories

Colgate97/97

Darlie45/45

Marvis36/36

Pepsodent30/30

Closeup30/30

Dentiste22/22

Crest20/20

P/S20/20

Oral-B14/14

Sparkle12/12

Market footprint

Haleon presence per market

🇻🇳 Vietnam25 of 199 · 13%

🇮🇩 Indonesia16 of 274 · 6%

🇹🇭 Thailand27 of 226 · 12%

The Haleon range

Every Haleon proposition in view