15 marketplace pack images
Salt Salt Herbal
Colgate · Colgate-Palmolive · Salt
A multi (4+)-territory, hybrid paste for adult users, led by gum health and substantiated by botanical / natural, fluoride protection. 16 mapped marketplace listings, 54k observed units.
Mapped listings
16
Marketplace SKUs for this proposition
Observed Lazada units
54k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿101
฿39 per 100g/ml
Rating
4.97
11,863 reviews across listings
Benefit architecture
- Primary territory
- Gum Health
- Secondary territories
- Plaque Control, Cavity Protection, Fresh Breath, Natural / Herbal Care
- Core benefit language
- Salt + herbal antibacterial daily gum-care proposition
- All benefits
- Plaque Control + Gum Health + Cavity Protection + Fresh Breath
- Breadth
- Multi (4+) (4)
- Functional territory
- Natural / Gum
- Need type
- Preventive + Natural-led
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Salt; Herbal ingredients; fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Herbal
- Natural vs conventional
- Hybrid
- Specialist / generalist
- Generalist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Regular
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 16
- Sizes available
- 150g, Unspecified, 100g
- Pack configurations
- 1-pack ×8, 3-pack ×6, 2-pack ×2
- Singles vs multipacks
- 50% single / 50% multipack
- Price range
- ฿52 – ฿181
- Normalised price
- ฿39 / 100g
- Promotion intensity
- 19% of listings · avg 1333% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
16 SKUs · listings are execution, not separate propositions
![[For PRP] ยาสีฟัน คอลเกต เกลือ สมุนไพร 150 กรัม รวม 3 หลอด Colgate Salt Herbal Toothpaste 150g x3](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/0a8a95bf9433484c94fa8cc716da137e~tplv-aphluv4xwc-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
