6 marketplace pack images
Optic White O2 Optic White O2 Peach Osmanthus
Colgate · Colgate-Palmolive · Optic White O2
A triple-territory, conventional paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 6 mapped marketplace listings, 53k observed units.
Mapped listings
6
Marketplace SKUs for this proposition
Observed Lazada units
53k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿166
฿155 per 100g/ml
Rating
4.97
15,573 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Whitening, Cavity Protection, Sensory Experience
- Core benefit language
- 3-day whitening with active oxygen and warming sensory experience
- All benefits
- Whitening + Enamel Protection / Repair + Cavity Protection
- Breadth
- Triple (3)
- Functional territory
- Whitening / Active Oxygen
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Active Oxygen technology
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Peach Osmanthus
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 6
- Sizes available
- 85g, Unspecified
- Pack configurations
- 1-pack ×5, 2-pack ×1
- Singles vs multipacks
- 83% single / 17% multipack
- Price range
- ฿129 – ฿549
- Normalised price
- ฿155 / 100g
- Promotion intensity
- 17% of listings · avg 3300% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
6 SKUs · listings are execution, not separate propositions
![[มี 4 แพ็คให้เลือก] คอลเกต ยาสีฟัน อ๊อพติค ไวท์ โอทู 85 กรัม (อะโรมาติค / พีช ออสแมนตัส) Colgate Optic White O2 85g. (Aromatic / Peach Osmanthus) (ยาสีฟันฟันขาว, Whitening)](https://th-live-01.slatic.net/p/54cd977bbf3bba755d9715b08ba3f1bd.png)
![[มี 3 แพ็คให้เลือก] คอลเกต ยาสีฟัน อ๊อพติค ไวท์ โอทู O2 พีช ออสแมนทัส 85 กรัม Colgate Optic White O2 Peach Osmanthus 85G (ยาสีฟันฟันขาว)](https://th-live-01.slatic.net/p/7c8789d416f55e474c903f1f84264400.jpg)
