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ConsensysONE / Human Intelligence
Hear what consumers really think. Discover what they really need.
Turn reviews and consumer conversations into a deeper understanding of motivations, product experiences, frustrations and unmet needs.
What Consumers Are Saying
Illustrative“My skin feels tight after washing.”
Barrier comfortConsumer signal
“It feels gentle enough for daily use.”
GentlenessConsumer signal
“I wish it worked without costing so much.”
Value for moneyConsumer signal
Example opportunity: identify recurring complaints about discomfort and use the language consumers naturally use to describe the problem.
Key capabilities
Hear real experiences
Reviews, conversations and original consumer language
Understand decisions
Needs, motivations and purchase drivers
Quantify the signals
Topic prevalence, sentiment and brand differences
Reveal unmet needs
Product frustrations and innovation opportunities
Example insight
Consumers repeatedly describe a feeling of tightness after cleansing, even in positively rated products. This suggests a potential opportunity in barrier comfort, not simply a need for a higher star rating.