The product lens · Category innovation intelligence
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Price × Demand and Size Architecture
Normalised price per 100g against observed marketplace demand, one bubble per proposition. Below it, the size and pack-price ladder shows how singles, multipacks and bundles are priced. Currencies stay local — Vietnam in dong, Indonesia in rupiah, Thailand in baht — and are never converted or blended.
699 propositions in view
🇮🇩
Indonesia
274 propositions · 4971 listings · prices in IDR
Indonesia listings
4971
274 propositions in view
Median price / 100g
Rp26,800
Pack median Rp34,999
Multipack share
18%
Listings sold as more than one unit
Promotion intensity
40%
Average discount 27%
Price × demand landscape
Log scale both axes · bubble size = mapped listings · colour = primary benefit · click to open the product
Size × price architecture
Listed price range and median by pack size
1g
Rp39,990
2g
Rp40,900
10g
Rp23,914
14g
Rp12,150
15g
Rp18,000
18g
Rp10,745
20g
Rp22,900
25g
Rp20,500
25ml
Rp149,900
30g
Rp24,003
40g
Rp19,305
40ml
Rp200,950
42g
Rp13,900
45g
Rp9,200
50g
Rp14,240
50ml
Rp195,500
Pack architecture
Singles, multipacks and bundle pricing
Single
Rp33,900
2-pack
Rp33,000
3-pack
Rp50,500
4-pack
Rp62,999
5-pack
Rp57,150
6-pack
Rp35,950
8-pack
Rp124,450
10-pack
Rp141,950
12-pack
Rp45,750
24-pack
Rp876,942
Bundle mix
Single · 4033Multipack (same) · 636Multipack / bundle · 249Single + gift · 31Multipack (same) + gift · 21Multipack (assorted) · 1
Observed units by size
Where demand actually sits
Observed units by bundle
Single vs multipack pull
Seller mix
Who controls the shelf
Propositions ≠ listings ≠ observed units. Observed Lazada units are a directional digital-shelf performance indicator, not total-market sales or share.
Top propositions by observed demand
Click to filter the workspace to that brand
🇹🇭
Thailand
226 propositions · 2373 listings · prices in THB
Thailand listings
2373
226 propositions in view
Median price / 100g
฿139
Pack median ฿166
Multipack share
30%
Listings sold as more than one unit
Promotion intensity
14%
Average discount 1406%
Price × demand landscape
Log scale both axes · bubble size = mapped listings · colour = primary benefit · click to open the product
Size × price architecture
Listed price range and median by pack size
2g
฿122
7g
฿179
10g
฿43
12g
฿32
20g
฿79
25g
฿81
25ml
฿200
30g
฿72
35g
฿234
37g
฿151
40ml
฿552
40g
฿51
45g
฿121
50g
฿126
60g
฿70
70g
฿747
Pack architecture
Singles, multipacks and bundle pricing
Single
฿163
2-pack
฿169
3-pack
฿170
4-pack
฿219
5-pack
฿155
6-pack
฿332
10-pack
฿253
12-pack
฿242
15-pack
฿396
20-pack
฿489
100-pack
฿389
150-pack
฿118
Bundle mix
Single · 1664Multipack · 709
Observed units by size
Where demand actually sits
Observed units by bundle
Single vs multipack pull
Seller mix
Who controls the shelf
Propositions ≠ listings ≠ observed units. Observed Lazada units are a directional digital-shelf performance indicator, not total-market sales or share.
Top propositions by observed demand
Click to filter the workspace to that brand
🇻🇳
Vietnam
199 propositions · 2928 listings · prices in VND
Vietnam listings
2928
199 propositions in view
Median price / 100g
₫73,369
Pack median ₫112,030
Multipack share
20%
Listings sold as more than one unit
Promotion intensity
39%
Average discount 21%
Price × demand landscape
Log scale both axes · bubble size = mapped listings · colour = primary benefit · click to open the product
Size × price architecture
Listed price range and median by pack size
20g
₫53,000
25ml
₫118,000
30g
₫79,999
35g
₫28,489
40g
₫35,000
45g
₫29,219
50g
₫75,000
50ml
₫65,000
59g
₫325,090
60g
₫315,960
62g
₫80,000
75ml
₫232,000
80g
₫96,444
85g
₫162,346
85ml
₫223,000
90g
₫42,571
Pack architecture
Singles, multipacks and bundle pricing
Single
₫94,494
2-pack
₫126,000
3-pack
₫187,110
4-pack
₫288,600
5-pack
₫590,000
6-pack
₫269,000
10-pack
₫120,750
12-pack
₫99,000
18-pack
₫45,930
23-pack
₫54,000
Bundle mix
Single · 2324Multipack (same) · 416Multipack / bundle · 170Single + gift · 12Mixed combo + gift · 3Multipack (same) + gift · 2
Observed units by size
Where demand actually sits
Observed units by bundle
Single vs multipack pull
Seller mix
Who controls the shelf
Propositions ≠ listings ≠ observed units. Observed Lazada units are a directional digital-shelf performance indicator, not total-market sales or share.