21 marketplace pack images
Optic White Optic White Purple Beads Pump
Colgate · Colgate-Palmolive · Optic White
A multi (4+)-territory, conventional paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 21 mapped marketplace listings, 92k observed units.
Mapped listings
21
Marketplace SKUs for this proposition
Observed Lazada units
92k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
฿189
฿213 per 100g/ml
Rating
4.9
12,527 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Whitening, Plaque Control, Enamel Protection / Repair
- Core benefit language
- Purple-bead technology for stronger yellow-tone correction
- All benefits
- Whitening + Unclassified + Plaque Control + Enamel Protection / Repair
- Breadth
- Multi (4+) (4)
- Functional territory
- Whitening / Colour Correction
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Purple Beads technology
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Core Thailand – Official Validated
- Haleon sub-segment
- Whitening
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 21
- Sizes available
- 130g, 85g, 100g, 35g, Unspecified
- Pack configurations
- 1-pack ×20, 2-pack ×1
- Singles vs multipacks
- 95% single / 5% multipack
- Price range
- ฿92 – ฿1,667
- Normalised price
- ฿213 / 100g
- Promotion intensity
- 19% of listings · avg 2350% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
21 SKUs · listings are execution, not separate propositions
![[ซื้อ 1 แถม 1] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ เพอร์เพิล บีดส์ ปั๊ม 130 กรัม Colgate Optic White Purple Beads Pump 130g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/9c2ac928db9841b2ae76c41c019edd57~tplv-aphluv4xwc-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[มี 2 สูตรให้เลือก] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ โอทู 85 กรัม Colgate Optic White O2 85g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/0807d41095874943b5834899d72e07bf~tplv-aphluv4xwc-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[ซื้อ 1 แถม 1] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ เพอร์เพิล บีดส์ ปั๊ม 130 กรัม Colgate Optic White Purple Beads Pump 130g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/244f24dc0fe34b1aaecd6ab7ddaf87fd~tplv-aphluv4xwc-crop-webp:1080:1080.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my3&from=2378011839)
![[1 แถม 1] ยาสีฟัน คอลเกต อ๊อพติค ไวท์ เพอร์เพิล บีดส์ ปั๊ม 130 กรัม Colgate Optic White Purple Beads Pump 130g](https://sg-test-11.slatic.net/p/b6c87ff67731c337f2696177b3a3d1ca.jpg)
![[ซื้อ1แถม1 กด1แถม1]ยาสีฟัน คอลเกต อ๊อพติค ไวท์ เพอร์เพิล บีดส์ สมาร์ทปั๊ม 130 กรัม Colgate Purple Beads Smart Pump 130](https://down-th.img.susercontent.com/file/th-11134207-81zto-mqm1omklnbppd0)
