Product Intelligence
The product lens · Category innovation intelligence
Colgate MaxFresh Green Tea

6 marketplace pack images

🇻🇳 VietnamGeneralistVN-TP-P05-02

MaxFresh Green Tea

Colgate · Colgate-Palmolive · MaxFresh

A triple-territory, natural-led paste for family users, led by fresh breath and substantiated by fluoride protection, freshness / cooling, botanical / natural. 6 mapped marketplace listings, 618 observed units.

Fresh BreathCavity ProtectionNatural / Herbal Care

Mapped listings

6

Marketplace SKUs for this proposition

Observed Lazada units

618

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

₫67,834

₫28,564 per 100g/ml

Rating

4.78

80 reviews across listings

Benefit architecture

Primary territory
Fresh Breath
Secondary territories
Cavity Protection, Natural / Herbal Care
Core benefit language
Cooling / fresh-breath positioning with green-tea variant cue; cavity protection via fluoride.
All benefits
Fresh Breath + Cavity Protection + Natural / Herbal Care
Breadth
Triple (3)
Functional territory
Freshness / Cooling + Fluoride Protection + Botanical / Natural
Need type
Preventive

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Sodium fluorideCooling crystals

Analytical ingredient families

Fluoride ProtectionFreshness / CoolingBotanical / Natural
Stated actives
Sodium fluoride; green tea variant cue
Detail status
Functional actives/technology captured; full INCI not yet captured

Product attributes

Life stage
Family
Age band
Adult
Format
Paste
Flavour / sensory
Green tea
Natural vs conventional
Natural-led
Specialist / generalist
Generalist
Market status
Vietnam pack (official distribution)
Haleon sub-segment
Regular
Brand home market
USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
6
Sizes available
225g, 180g
Pack configurations
1-pack ×5, 4-pack ×1
Singles vs multipacks
83% single / 17% multipack
Price range
₫41,000 – ₫205,999
Normalised price
₫28,564 / 100g
Promotion intensity
0% of listings · avg 0% off

Observed units by size

180g · 549225g · 69

Observed units by bundle type

Single · 618

Observed units by seller type

Unclassified · 579Marketplace seller · 39

Mapped marketplace listings

6 SKUs · listings are execution, not separate propositions

ListingSizePackBundlePricePer 100gDisc.RatingObserved unitsSellerType
[Ưu đãi 3-7.9] Kem đánh răng Colgate MaxFresh Trà Xanh the mát 180g/ tuýp[Ưu đãi 3-7.9] Kem đánh răng Colgate MaxFresh Trà Xanh the mát 180g/ tuýpTikTok Shop180g1Single₫49,497₫27,498—4.7532Colgate - Palmolive VNUnclassified
Kem Đánh Răng Colgate Maxfresh Trà Xanh 225grKem Đánh Răng Colgate Maxfresh Trà Xanh 225grTikTok Shop225g1Single₫66,668₫29,6300%547Guardian StoreUnclassified
kem đánh răng Colgate maxfresh trà xanh (3 cây x 225g)kem đánh răng Colgate maxfresh trà xanh (3 cây x 225g)Lazada225g1Single₫163,000₫72,444—522Shop Gia Linh 15Marketplace seller
Kem đánh răng Colgate Maxfresh với tinh thể cực the mát hộp 180g Than tre/Bạc Hà/Trà xanhKem đánh răng Colgate Maxfresh với tinh thể cực the mát hộp 180g Than tre/Bạc Hà/Trà xanhLazada180g1Single₫41,000₫22,778—4.87517H2B SHOPMarketplace seller
Set of 4 Colgate Maxfresh Green Tea Toothpaste 225g with Free ToothbrushSet of 4 Colgate Maxfresh Green Tea Toothpaste 225g with Free ToothbrushLazada225g4Multipack (same)₫205,999₫22,889—5—Heocon_95Marketplace seller
Kem đánh răng Colgate MaxFresh Trà Xanh 225g tặng Bàn chảiKem đánh răng Colgate MaxFresh Trà Xanh 225g tặng Bàn chảiLazada225g1Single₫69,000₫30,667———NPP NGỌC TẤN TÀIMarketplace seller