6 marketplace pack images
MaxFresh Ultra Freeze
Colgate · Colgate-Palmolive · MaxFresh
A dual-territory, conventional paste for family users, led by fresh breath and substantiated by fluoride protection, freshness / cooling. 7 mapped marketplace listings, 31k observed units.
Mapped listings
7
Marketplace SKUs for this proposition
Observed Lazada units
31k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫135,000
₫32,565 per 100g/ml
Rating
4.97
5,891 reviews across listings
Benefit architecture
- Primary territory
- Fresh Breath
- Secondary territories
- Cavity Protection
- Core benefit language
- Cooling crystals; 10× longer cool vs regular Colgate; fresh-breath / cooling positioning; cavity protection via fluoride.
- All benefits
- Fresh Breath + Cavity Protection
- Breadth
- Dual (2)
- Functional territory
- Freshness / Cooling + Fluoride Protection
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Sodium fluoride; cooling crystals
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Family
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Cool mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Regular
- Pack sizes observed
- 100g, 180g, 225g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 7
- Sizes available
- Unspecified, 225g, 180g, 100g
- Pack configurations
- 3-pack ×4, 1-pack ×3
- Singles vs multipacks
- 43% single / 57% multipack
- Price range
- ₫67,000 – ₫149,900
- Normalised price
- ₫32,565 / 100g
- Promotion intensity
- 29% of listings · avg 19% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
7 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Set of 3 Colgate Maxfresh Ultrafreeze Toothpaste 10X Cooler 180G/TubeLazada | 180g | 3 | Multipack (same) | ₫135,000 | ₫25,000 | 3% | 4.967046033633429 | 31k | Colgate - Palmolive | Brand official store |
![[HB Gift] Kem đánh răng Colgate MaxFresh Ultra Freeze Bạc Hà 225g /tuýp](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/cb30343fb966438d890bd6a4c8d40021~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839) | [HB Gift] Kem đánh răng Colgate MaxFresh Ultra Freeze Bạc Hà 225g /tuýpTikTok Shop | 225g | 1 | Single | ₫87,544 | ₫38,908 | — | 0 | 532 | Colgate - Palmolive VN | Unclassified |
| Bộ 3 kem đánh răng Colgate MaxFresh Berry Magic, tinh thể quả mọng diệu kỳ 100g/tuýpShopee | 100g | 3 | Multipack (same) | ₫132,000 | ₫44,000 | 33% | 5 | — | — | Unclassified | |
 | Kem đánh răng Colgate Maxfresh 225g hàng chuẩn xịnShopee | 225g | 1 | Single | ₫67,000 | ₫26,222 | — | 5 | — | — | Marketplace seller |
 | Combo of 3 Colgate Maxfresh Toothpaste at Great PriceLazada | — | 3 | Multipack (same) | ₫147,700 | — | — | 4.75 | — | Bảo Ngocv shop | Marketplace seller |
 | Colgate Max Fresh with Whitening ToothcareLazada | — | 1 | Single | ₫147,000 | — | 21% | — | — | Nana shop hàng tiêu dùng chính hãng | Marketplace seller |
 | Combo of 3 Colgate Maxfresh Toothpaste at Great PriceLazada | — | 3 | Multipack (same) | ₫149,900 | — | — | — | — | Bảo Ngocv shop | Marketplace seller |