9 marketplace pack images
Optic White Exfoliating Mineral
Colgate · Colgate-Palmolive · Optic White Exfoliating Mineral
A unclassified-territory, conventional paste for adult users, led by whitening and substantiated by unclassified / evidence gap. 9 mapped marketplace listings, 10k observed units.
Mapped listings
9
Marketplace SKUs for this proposition
Observed Lazada units
10k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫71,897
₫64,279 per 100g/ml
Rating
4.57
536 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- All benefits
- Whitening
- Breadth
- Unclassified (1)
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Unclassified
- Haleon sub-segment
- Unclassified
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 9
- Sizes available
- 100g
- Pack configurations
- 1-pack ×5, 3-pack ×2, 6-pack ×1, 4-pack ×1
- Singles vs multipacks
- 56% single / 44% multipack
- Price range
- ₫59,921 – ₫282,241
- Normalised price
- ₫64,279 / 100g
- Promotion intensity
- 22% of listings · avg 10% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
9 SKUs · listings are execution, not separate propositions
![[HB Gift] Kem Đánh Răng Colgate trắng răng Optic White Exfoliating Mineral cho răng sáng bóng từ tinh thể khoáng trắng 100g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/45d7cd5edc5542958f8959499159fbb8~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Ưu đãi 3-7.9] Bộ 3 Kem đánh răng Colgate Optic White hỗ trợ trắng răng từ tinh thể khoáng trắng 100g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/6015c68622bc46d8925a137bdb232ebe~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Flash Sale] Bộ 3 Kem đánh răng Colgate Optic White hỗ trợ trắng răng từ tinh thể khoáng trắng 100g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/c6cccd036a554b8b880c80bafacb3f1e~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
