Product Intelligence
The product lens · Category innovation intelligence
Colgate Kids Natural Strawberry 6–9

2 marketplace pack images

🇻🇳 VietnamSpecialistVN-TP-049

Kids Natural Strawberry 6–9

Colgate · Colgate-Palmolive · Kids

A dual-territory, conventional paste for kids users, led by kids care and substantiated by unclassified / evidence gap. 2 mapped marketplace listings, 7.6k observed units.

Kids CareCavity Protection

Mapped listings

2

Marketplace SKUs for this proposition

Observed Lazada units

7.6k

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

₫118,000

₫66,458 per 100g/ml

Rating

4.98

1,499 reviews across listings

Benefit architecture

Primary territory
Kids Care
Secondary territories
Cavity Protection
Core benefit language
Official VN: kids' natural-strawberry toothpaste for ages 6–9; cavity prevention and kids' oral health.
All benefits
Kids Care + Cavity Protection
Breadth
Dual (2)
Functional territory
Unclassified / Evidence Gap
Need type
Preventive

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

No hero technology captured.

Analytical ingredient families

Unclassified / Evidence Gap
Stated actives
Not specified in current evidence
Detail status
Ingredient research gap

Product attributes

Life stage
Kids
Age band
Kids
Format
Paste
Flavour / sensory
Strawberry
Natural vs conventional
Conventional
Specialist / generalist
Specialist
Market status
Vietnam pack (official distribution)
Haleon sub-segment
Kids
Pack sizes observed
80g
Brand home market
USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
2
Sizes available
80g
Pack configurations
3-pack ×1, 1-pack ×1
Singles vs multipacks
50% single / 50% multipack
Price range
₫59,000 – ₫177,000
Normalised price
₫66,458 / 100g
Promotion intensity
100% of listings · avg 10% off

Observed units by size

80g · 7.6k

Observed units by bundle type

Multipack (same) · 6.7kSingle · 948

Observed units by seller type

Brand official store · 7.6k

Mapped marketplace listings

2 SKUs · listings are execution, not separate propositions

ListingSizePackBundlePricePer 100gDisc.RatingObserved unitsSellerType
Set of 3 Colgate Kid Free from Toothpaste for Children 6-9 Years Old Without Flavoring or Preservatives 80gSet of 3 Colgate Kid Free from Toothpaste for Children 6-9 Years Old Without Flavoring or Preservatives 80gLazada80g3Multipack (same)₫177,000₫62,91615%4.97974493623405846.7kColgate - PalmoliveBrand official store
Colgate Kid Free from Toothpaste for Children 6-9 Years Old Without Flavoring or Preservatives 80gColgate Kid Free from Toothpaste for Children 6-9 Years Old Without Flavoring or Preservatives 80gLazada80g1Single₫59,000₫70,0005%4.955414012738854948Colgate - PalmoliveBrand official store