
2 marketplace pack images
Kids Natural Strawberry 6–9
Colgate · Colgate-Palmolive · Kids
A dual-territory, conventional paste for kids users, led by kids care and substantiated by unclassified / evidence gap. 2 mapped marketplace listings, 7.6k observed units.
Mapped listings
2
Marketplace SKUs for this proposition
Observed Lazada units
7.6k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫118,000
₫66,458 per 100g/ml
Rating
4.98
1,499 reviews across listings
Benefit architecture
- Primary territory
- Kids Care
- Secondary territories
- Cavity Protection
- Core benefit language
- Official VN: kids' natural-strawberry toothpaste for ages 6–9; cavity prevention and kids' oral health.
- All benefits
- Kids Care + Cavity Protection
- Breadth
- Dual (2)
- Functional territory
- Unclassified / Evidence Gap
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Not specified in current evidence
- Detail status
- Ingredient research gap
Product attributes
- Life stage
- Kids
- Age band
- Kids
- Format
- Paste
- Flavour / sensory
- Strawberry
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Kids
- Pack sizes observed
- 80g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 2
- Sizes available
- 80g
- Pack configurations
- 3-pack ×1, 1-pack ×1
- Singles vs multipacks
- 50% single / 50% multipack
- Price range
- ₫59,000 – ₫177,000
- Normalised price
- ₫66,458 / 100g
- Promotion intensity
- 100% of listings · avg 10% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
2 SKUs · listings are execution, not separate propositions
