Product Intelligence
The product lens · Category innovation intelligence
Colgate Kids Natural Strawberry 3–5

1 marketplace pack image

🇻🇳 VietnamSpecialistVN-TP-048

Kids Natural Strawberry 3–5

Colgate · Colgate-Palmolive · Kids

A dual-territory, conventional paste for kids users, led by kids care and substantiated by fluoride protection. 1 mapped marketplace listings, 2.8k observed units.

Kids CareCavity Protection

Mapped listings

1

Marketplace SKUs for this proposition

Observed Lazada units

2.8k

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

₫151,000

₫62,916 per 100g/ml

Rating

4.95

554 reviews across listings

Benefit architecture

Primary territory
Kids Care
Secondary territories
Cavity Protection
Core benefit language
Official VN: kids' natural-strawberry toothpaste for ages 3–5; cavity prevention and kids' oral health. Colgate states age-appropriate fluoride, with no flavouring agents, preservatives or colourants in its product guidance.
All benefits
Kids Care + Cavity Protection
Breadth
Dual (2)
Functional territory
Fluoride Protection
Need type
Preventive

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Fluoride (unspecified)

Analytical ingredient families

Fluoride Protection
Stated actives
fluoride
Detail status
Functional actives/technology captured; full INCI not yet captured

Product attributes

Life stage
Kids
Age band
Kids
Format
Paste
Flavour / sensory
Strawberry
Natural vs conventional
Conventional
Specialist / generalist
Specialist
Market status
Vietnam pack (official distribution)
Haleon sub-segment
Kids
Pack sizes observed
80g
Brand home market
USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
1
Sizes available
80g
Pack configurations
3-pack ×1
Singles vs multipacks
0% single / 100% multipack
Price range
₫151,000 – ₫151,000
Normalised price
₫62,916 / 100g
Promotion intensity
0% of listings

Observed units by size

80g · 2.8k

Observed units by bundle type

Multipack (same) · 2.8k

Observed units by seller type

Brand official store · 2.8k

Mapped marketplace listings

1 SKUs · listings are execution, not separate propositions

ListingSizePackBundlePricePer 100gDisc.RatingObserved unitsSellerType
Set of 3 Colgate toothpaste Free From Artifical Chemicals for 3-5-year-old children 80g / tubeSet of 3 Colgate toothpaste Free From Artifical Chemicals for 3-5-year-old children 80g / tubeLazada80g3Multipack (same)₫151,000₫62,916-15%4.952.8kColgate - PalmoliveBrand official store