11 marketplace pack images
MaxFresh Watermelon Blast
Colgate · Colgate-Palmolive · MaxFresh
A dual-territory, conventional paste for adult users, led by fresh breath and substantiated by freshness / cooling. 12 mapped marketplace listings, 7.5k observed units.
Mapped listings
12
Marketplace SKUs for this proposition
Observed Lazada units
7.5k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫222,980
₫60,270 per 100g/ml
Rating
4.9
221 reviews across listings
Benefit architecture
- Primary territory
- Fresh Breath
- Secondary territories
- Cavity Protection
- Core benefit language
- Official VN: super-cooling crystals; cooling freshness lasts 10× longer than regular Colgate. Benefits: cavity prevention + better breath.
- All benefits
- Fresh Breath + Cavity Protection
- Breadth
- Dual (2)
- Functional territory
- Freshness / Cooling
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Not specified in current evidence
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Watermelon
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Regular
- Pack sizes observed
- 100g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 12
- Sizes available
- 100g, Unspecified, 136g
- Pack configurations
- 1-pack ×12
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ₫51,000 – ₫424,000
- Normalised price
- ₫60,270 / 100g
- Promotion intensity
- 58% of listings · avg 29% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
12 SKUs · listings are execution, not separate propositions
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