Product Intelligence
The product lens · Category innovation intelligence

No pack imagery captured

🇻🇳 VietnamSpecialistVN-TP-043

Optic White Mint Plus Mineral

Colgate · Colgate-Palmolive · Optic White

A dual-territory, conventional paste for adult users, led by whitening and substantiated by whitening / stain control, freshness / cooling. No marketplace listings mapped yet.

WhiteningFresh Breath

Mapped listings

0

Marketplace SKUs for this proposition

Observed Lazada units

0

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

—

No normalised price available

Rating

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0 reviews across listings

Benefit architecture

Primary territory
Whitening
Secondary territories
Fresh Breath
Core benefit language
Official VN: whiter teeth in 7 days when brushing twice daily. Mineral-led Optic White stain-removal / whitening proposition.
All benefits
Whitening + Fresh Breath
Breadth
Dual (2)
Functional territory
Whitening / Stain Control + Freshness / Cooling
Need type
Cosmetic

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Mint flavour system

Analytical ingredient families

Whitening / Stain ControlFreshness / Cooling
Stated actives
Not specified in current evidence
Detail status
Functional actives/technology captured; full INCI not yet captured

Product attributes

Life stage
Adult
Age band
Adult
Format
Paste
Flavour / sensory
Mint
Natural vs conventional
Conventional
Specialist / generalist
Specialist
Market status
Vietnam pack (official distribution)
Haleon sub-segment
Whitening
Brand home market
USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

No marketplace listings are mapped to this proposition yet.

Mapped marketplace listings

0 SKUs · listings are execution, not separate propositions

No listings mapped.