1 marketplace pack image
Total Pure Mint
Colgate · Colgate-Palmolive · Total
A triple-territory, conventional paste for adult users, led by complete care and substantiated by fluoride protection, freshness / cooling. 1 mapped marketplace listings, 0 observed units.
Mapped listings
1
Marketplace SKUs for this proposition
Observed Lazada units
0
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫86,000
₫107,500 per 100g/ml
Rating
5
0 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Secondary territories
- Plaque Control, Fresh Breath
- Core benefit language
- Official VN: patented formula stabilising active stannous fluoride for optimal efficacy; helps prevent common oral-health problems associated with plaque. Whole-mouth protection platform.
- All benefits
- Complete Care + Plaque Control + Fresh Breath
- Breadth
- Triple (3)
- Functional territory
- Fluoride Protection + Freshness / Cooling
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- stannous fluoride; fluoride
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Regular
- Pack sizes observed
- 80g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 1
- Sizes available
- 80g
- Pack configurations
- 1-pack ×1
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ₫86,000 – ₫86,000
- Normalised price
- ₫107,500 / 100g
- Promotion intensity
- 100% of listings · avg 28% off
Mapped marketplace listings
1 SKUs · listings are execution, not separate propositions