Product Intelligence
The product lens · Category innovation intelligence
Colgate Total Pure Mint

1 marketplace pack image

🇻🇳 VietnamGeneralistVN-TP-041

Total Pure Mint

Colgate · Colgate-Palmolive · Total

A triple-territory, conventional paste for adult users, led by complete care and substantiated by fluoride protection, freshness / cooling. 1 mapped marketplace listings, 0 observed units.

Complete CarePlaque ControlFresh Breath

Mapped listings

1

Marketplace SKUs for this proposition

Observed Lazada units

0

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

₫86,000

₫107,500 per 100g/ml

Rating

5

0 reviews across listings

Benefit architecture

Primary territory
Complete Care
Secondary territories
Plaque Control, Fresh Breath
Core benefit language
Official VN: patented formula stabilising active stannous fluoride for optimal efficacy; helps prevent common oral-health problems associated with plaque. Whole-mouth protection platform.
All benefits
Complete Care + Plaque Control + Fresh Breath
Breadth
Triple (3)
Functional territory
Fluoride Protection + Freshness / Cooling
Need type
Preventive

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Stannous fluorideFluoride (unspecified)Mint flavour system

Analytical ingredient families

Fluoride ProtectionFreshness / Cooling
Stated actives
stannous fluoride; fluoride
Detail status
Functional actives/technology captured; full INCI not yet captured

Product attributes

Life stage
Adult
Age band
Adult
Format
Paste
Flavour / sensory
Mint
Natural vs conventional
Conventional
Specialist / generalist
Generalist
Market status
Vietnam pack (official distribution)
Haleon sub-segment
Regular
Pack sizes observed
80g
Brand home market
USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
1
Sizes available
80g
Pack configurations
1-pack ×1
Singles vs multipacks
100% single / 0% multipack
Price range
₫86,000 – ₫86,000
Normalised price
₫107,500 / 100g
Promotion intensity
100% of listings · avg 28% off

Mapped marketplace listings

1 SKUs · listings are execution, not separate propositions

ListingSizePackBundlePricePer 100gDisc.RatingObserved unitsSellerType
Kem đánh răng Colgate trắng răng Optic White VitaminC độ tinh khiết cao,loại bỏ vết ố cứng đầu lâu năm trong 7 ngày 80gKem đánh răng Colgate trắng răng Optic White VitaminC độ tinh khiết cao,loại bỏ vết ố cứng đầu lâu năm trong 7 ngày 80gShopee80g1Single₫86,000₫107,50028%5——Marketplace seller