1 marketplace pack image
Total Charcoal
Colgate · Colgate-Palmolive · Total
A triple-territory, conventional paste for adult users, led by complete care and substantiated by fluoride protection, charcoal / adsorptive. 1 mapped marketplace listings, 8 observed units.
Mapped listings
1
Marketplace SKUs for this proposition
Observed Lazada units
8
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫69,000
₫46,000 per 100g/ml
Rating
5
1 reviews across listings
Benefit architecture
- Primary territory
- Complete Care
- Secondary territories
- Plaque Control, Natural / Herbal Care
- Core benefit language
- Official VN: 3× more effective prevention of causes of common oral-health problems by reducing plaque after 3 months, twice daily; whole-mouth Total platform. Charcoal execution. Current Total platform uses bioactive stannous fluoride technology.
- All benefits
- Complete Care + Plaque Control + Natural / Herbal Care
- Breadth
- Triple (3)
- Functional territory
- Charcoal / Adsorptive + Fluoride Protection
- Need type
- Preventive
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- stannous fluoride; fluoride; charcoal
- Detail status
- Functional actives/technology captured; full INCI not yet captured
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Charcoal
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Whitening
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 1
- Sizes available
- 150g
- Pack configurations
- 1-pack ×1
- Singles vs multipacks
- 100% single / 0% multipack
- Price range
- ₫69,000 – ₫69,000
- Normalised price
- ₫46,000 / 100g
- Promotion intensity
- 100% of listings · avg 15% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
1 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colgate Total Charcoal Clean Toothpaste 150gLazada | 150g | 1 | Single | ₫69,000 | ₫46,000 | 15% | 5 | 8 | Watsons | Marketplace seller |