No pack imagery captured
Total Sensitive & Gum
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, conventional paste for adult users, led by sensitivity relief and substantiated by sensitivity actives, gum / antibacterial. No marketplace listings mapped yet.
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Marketplace SKUs for this proposition
Observed Lazada units
0
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
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No normalised price available
Rating
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0 reviews across listings
Benefit architecture
- Primary territory
- Sensitivity Relief
- Secondary territories
- Gum Health, Plaque Control, Complete Care
- Core benefit language
- Official VN: 3× more effective prevention of causes of common oral-health problems by reducing plaque vs regular Colgate after 3 months, twice daily. Positioned around sensitivity + gum protection within the Total whole-mouth platform.
- All benefits
- Sensitivity Relief + Gum Health + Plaque Control + Complete Care
- Breadth
- Multi (4+) (4)
- Functional territory
- Sensitivity + Gum / Antibacterial
- Need type
- Therapeutic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Not specified in current evidence
- Detail status
- Ingredient research gap
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint (assumed)
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Gums
- Pack sizes observed
- 150g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
No marketplace listings are mapped to this proposition yet.
Mapped marketplace listings
0 SKUs · listings are execution, not separate propositions
No listings mapped.