4 marketplace pack images
Total Plaque Release
Colgate · Colgate-Palmolive · Total
A multi (4+)-territory, conventional paste for adult users, led by plaque control and substantiated by unclassified / evidence gap. 4 mapped marketplace listings, 1.5k observed units.
Mapped listings
4
Marketplace SKUs for this proposition
Observed Lazada units
1.5k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫175,000
₫119,338 per 100g/ml
Rating
4.85
260 reviews across listings
Benefit architecture
- Primary territory
- Plaque Control
- Secondary territories
- Gum Health, Cavity Protection, Enamel Protection / Repair, Whitening, Fresh Breath, Sensitivity Relief
- Core benefit language
- Official VN: 3× more effective plaque prevention after 3 months of continuous use vs regular Colgate; helps strengthen teeth and gums. Benefit set includes cavity prevention, tartar control, better breath, enamel protection, whiter teeth, plaque reduction, sensitivity reduction and gum health.
- All benefits
- Plaque Control + Gum Health + Cavity Protection + Enamel Protection / Repair + Whitening + Fresh Breath + Sensitivity Relief
- Breadth
- Multi (4+) (7)
- Functional territory
- Unclassified / Evidence Gap
- Need type
- Therapeutic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- Not specified in current evidence
- Detail status
- Ingredient research gap
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint (assumed)
- Natural vs conventional
- Conventional
- Specialist / generalist
- Generalist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Gums
- Pack sizes observed
- 95g
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 4
- Sizes available
- 95g, Unspecified
- Pack configurations
- 1-pack ×3, 2-pack ×1
- Singles vs multipacks
- 75% single / 25% multipack
- Price range
- ₫122,436 – ₫226,743
- Normalised price
- ₫119,338 / 100g
- Promotion intensity
- 75% of listings · avg 27% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
4 SKUs · listings are execution, not separate propositions
| Listing | Size | Pack | Bundle | Price | Per 100g | Disc. | Rating | Observed units | Seller | Type | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Colgate Total Plaque Release Toothpaste 95G/Tube Helps Strengthen Gums and Prevents Plaque 3 Times More EffectivelyLazada | 95g | 1 | Single | ₫161,000 | ₫117,895 | -30% | 4.938144329896907 | 755 | Colgate - Palmolive | Brand official store |
![[Ưu đãi 3-7.9] Bộ 2 Kem đánh răng Colgate Total Plaque Release 95g/tuýp giúp khỏe nướu, ngăn mảng bám hiệu quả](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/5bb20c611c76422eb16903f78a833417~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839) | [Ưu đãi 3-7.9] Bộ 2 Kem đánh răng Colgate Total Plaque Release 95g/tuýp giúp khỏe nướu, ngăn mảng bám hiệu quảTikTok Shop | 95g | 2 | Multipack / bundle | ₫226,743 | ₫119,338 | 40% | 4.6 | 564 | Colgate - Palmolive VN | Unclassified |
![[Ưu đãi 3-7.9] Kem đánh răng Colgate Total Plaque Release 95g/tuýp giúp khỏe nướu, ngăn mảng bám hiệu quả](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/ccb5cbb7b1c64f54adbb83a65a9e6e24~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839) | [Ưu đãi 3-7.9] Kem đánh răng Colgate Total Plaque Release 95g/tuýp giúp khỏe nướu, ngăn mảng bám hiệu quảTikTok Shop | 95g | 1 | Single | ₫122,436 | ₫128,880 | 35% | 4.6 | 164 | Colgate - Palmolive VN | Unclassified |
 | Kem đánh răng làm trắng Colgate Total Plaque Pro Release Whitening Toothpaste PackLazada | — | 1 | Single | ₫189,000 | — | 5% | 5 | — | Shopdigite | Marketplace seller |