5 marketplace pack images
MaxWhite
Colgate · Colgate-Palmolive · MaxFresh
A dual-territory, conventional paste for adult users, led by whitening and substantiated by fluoride protection, whitening / stain control, freshness / cooling. 6 mapped marketplace listings, 17k observed units.
Mapped listings
6
Marketplace SKUs for this proposition
Observed Lazada units
17k
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
Median price
₫77,066
₫30,227 per 100g/ml
Rating
4.93
3,162 reviews across listings
Benefit architecture
- Primary territory
- Whitening
- Secondary territories
- Fresh Breath
- Core benefit language
- Cooling crystals + extra stain-lift when brushing. NaF.
- All benefits
- Whitening + Fresh Breath
- Breadth
- Dual (2)
- Functional territory
- Whitening / Stain Control + Fluoride Protection + Freshness / Cooling
- Need type
- Cosmetic
Ingredient & technology
Hero technologies and analytical families are separate concepts
Hero technologies
Analytical ingredient families
- Stated actives
- NaF
- Detail status
- Ingredient research gap
Product attributes
- Life stage
- Adult
- Age band
- Adult
- Format
- Paste
- Flavour / sensory
- Mint (assumed)
- Natural vs conventional
- Conventional
- Specialist / generalist
- Specialist
- Market status
- Vietnam pack (official distribution)
- Haleon sub-segment
- Whitening
- Brand home market
- USA (Colgate-Palmolive)
Digital shelf execution
Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.
- Listings
- 6
- Sizes available
- Unspecified, 170g
- Pack configurations
- 1-pack ×3, 3-pack ×2, 2-pack ×1
- Singles vs multipacks
- 50% single / 50% multipack
- Price range
- ₫51,386 – ₫144,900
- Normalised price
- ₫30,227 / 100g
- Promotion intensity
- 50% of listings · avg 9% off
Observed units by size
Observed units by bundle type
Observed units by seller type
Mapped marketplace listings
6 SKUs · listings are execution, not separate propositions
![[Ưu đãi 3-7.9] Bộ 3 Kem đánh răng Colgate MaxWhite tinh thể the mát, làm trắng răng 170g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/8b708e854a144ac4b587422c95d4fe5d~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
![[Only 18-20.5_X2 Voucher with up to 26% Off] Colgate Maxwhite Toothpaste Has Cool Crystals That Whiten Teeth in 2 Weeks](https://sg-test-11.slatic.net/p/a5d92ddd037816326c3ec10b1459fb24.png)
![[Ưu đãi 3-7.9] Kem đánh răng Colgate MaxWhite tinh thể the mát, làm trắng răng 170g](https://p16-oec-sg.ibyteimg.com/tos-alisg-i-aphluv4xwc-sg/3179a2c489884ce0a5be13552f02f0c0~tplv-aphluv4xwc-crop-webp:1200:1200.webp?dr=15592&t=555f072d&ps=933b5bde&shp=8dbd94bf&shcp=a6e80448&idc=my2&from=2378011839)
