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Colgate Total

35 marketplace pack images

🇻🇳 VietnamGeneralistVN-TP-024

Total

Colgate · Colgate-Palmolive · Total

A multi (4+)-territory, conventional paste for adult users, led by complete care and substantiated by fluoride protection, sensitivity actives, gum / antibacterial. 37 mapped marketplace listings, 24k observed units.

Complete CareWhiteningGum HealthCavity ProtectionPlaque ControlEnamel Protection / Repair

Mapped listings

37

Marketplace SKUs for this proposition

Observed Lazada units

24k

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Median price

₫148,655

₫49,350 per 100g/ml

Rating

4.92

1,444 reviews across listings

Benefit architecture

Primary territory
Complete Care
Secondary territories
Whitening, Gum Health, Cavity Protection, Plaque Control, Enamel Protection / Repair
Core benefit language
12-hour whole-mouth bacteria protection: plaque, gums, enamel, cavities, breath. Often zinc + arginine. Fluoride.
All benefits
Complete Care + Whitening + Gum Health + Cavity Protection + Plaque Control + Enamel Protection / Repair
Breadth
Multi (4+) (6)
Functional territory
Gum / Antibacterial + Fluoride Protection + Sensitivity
Need type
Therapeutic

Ingredient & technology

Hero technologies and analytical families are separate concepts

Hero technologies

Fluoride (unspecified)Arginine (Pro-Argin)Zinc

Analytical ingredient families

Fluoride ProtectionSensitivity ActivesGum / Antibacterial
Stated actives
fluoride; zinc; arginine
Detail status
Functional actives/technology captured; full INCI not yet captured

Product attributes

Life stage
Adult
Age band
Adult
Format
Paste
Flavour / sensory
Mint (assumed)
Natural vs conventional
Conventional
Specialist / generalist
Generalist
Market status
Vietnam pack (official distribution)
Haleon sub-segment
Whitening
Pack sizes observed
150g, 181g
Brand home market
USA (Colgate-Palmolive)

Digital shelf execution

Observed Lazada units are a directional digital-shelf indicator, not total-market sales or share.

Listings
37
Sizes available
150g, 181g, 130g, Unspecified, 20g, 170g, 178g
Pack configurations
1-pack ×28, 5-pack ×5, 3-pack ×2, 6-pack ×1, 2-pack ×1
Singles vs multipacks
76% single / 24% multipack
Price range
₫35,318 – ₫770,000
Normalised price
₫49,350 / 100g
Promotion intensity
41% of listings · avg 14% off

Observed units by size

20g · 15k150g · 8.3k130g · 513181g · 253178g · 12170g · 2

Observed units by bundle type

Single · 20kMultipack / bundle · 2.0kMultipack (same) · 1.6k

Observed units by seller type

Unclassified · 20kBrand official store · 3.4kMarketplace seller · 442

Mapped marketplace listings

37 SKUs · listings are execution, not separate propositions

ListingSizePackBundlePricePer 100gDisc.RatingObserved unitsSellerType
[HB Gift] Kem đánh răng Colgate Total sạch sâu hiệu quả 20g[HB Gift] Kem đánh răng Colgate Total sạch sâu hiệu quả 20gTikTok Shop20g1Single₫35,318₫176,590—415kColgate - Palmolive VNUnclassified
[Ưu đãi 3-7.9] [MỚI] Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýp[Ưu đãi 3-7.9] [MỚI] Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpTikTok Shop150g1Single₫65,833₫43,8897%4.92.8kColgate - Palmolive VNUnclassified
[Only 20H 5.6-2H 6.6_X2 24% Off Voucher] [New] Set of 3 Colgate Total Toothpaste for Deep Cleaning, Protection, and Prevention of 8 Oral Problems 150G/Tube[Only 20H 5.6-2H 6.6_X2 24% Off Voucher] [New] Set of 3 Colgate Total Toothpaste for Deep Cleaning, Protection, and Prevention of 8 Oral Problems 150G/TubeLazada150g3Multipack (same)₫198,000₫40,445-8%4.989847715736041.6kColgate - PalmoliveBrand official store
Colgate Total Toothpaste Collection Deeply Cleans and Protects, Preventing 8 Oral Problems 150G/TubeColgate Total Toothpaste Collection Deeply Cleans and Protects, Preventing 8 Oral Problems 150G/TubeLazada150g1Single₫304,000₫192,667-13%4.9823529411764711.2kColgate - PalmoliveBrand official store
[Ưu đãi 3-7.9] [MỚI] Bộ 5 vị kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýp[Ưu đãi 3-7.9] [MỚI] Bộ 5 vị kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpTikTok Shop150g5Multipack / bundle₫277,935₫37,05822%4.81.0kColgate - Palmolive VNUnclassified
[Ưu đãi 3-7.9] [MỚI] Bộ 3 Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýp[Ưu đãi 3-7.9] [MỚI] Bộ 3 Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpTikTok Shop150g3Multipack / bundle₫196,040₫43,56416%4.7895Colgate - Palmolive VNUnclassified
Colgate Total Toothpaste Cleans Deep, Protects and Prevents 8 Oral Problems 150G/TubeColgate Total Toothpaste Cleans Deep, Protects and Prevents 8 Oral Problems 150G/TubeLazada150g1Single₫67,000₫41,333-7%4.966666666666667581Colgate - PalmoliveBrand official store
[Ưu đãi 3-7.9] [MỚI] Kem đánh răng Colgate vòi nhấn thông minh Total Pro Clean, khóa chân không hạn chế tiếp xúc vi khuẩn 130g/ ống[Ưu đãi 3-7.9] [MỚI] Kem đánh răng Colgate vòi nhấn thông minh Total Pro Clean, khóa chân không hạn chế tiếp xúc vi khuẩn 130g/ ốngTikTok Shop130g1Single₫148,655₫114,35020%4.8451Colgate - Palmolive VNUnclassified
Colgate Total Advanced Whitening Toothcare Cream 181G/American TubeColgate Total Advanced Whitening Toothcare Cream 181G/American TubeLazada181g1Single₫149,000₫82,320—5182Kimdan - Tạp Hóa Nhập KhẩuMarketplace seller
Colgate Total Clean Mint Toothpaste 150gColgate Total Clean Mint Toothpaste 150gLazada150g1Single₫69,000₫46,00015%5128WatsonsMarketplace seller
[Giảm 40%] Bộ 5 Kem đánh răng Colgate Total sạch sâu hiệu quả, ngăn hôi miệng & ố vàng 20g/tuýp[Giảm 40%] Bộ 5 Kem đánh răng Colgate Total sạch sâu hiệu quả, ngăn hôi miệng & ố vàng 20g/tuýpTikTok Shop20g5Multipack / bundle₫163,403₫163,403—3.767Colgate - Palmolive VNUnclassified
Colgate Total Pro Clean Smart Toothpaste with Vacuum Lock to Limit Bacteria Exposure 130G/TubeColgate Total Pro Clean Smart Toothpaste with Vacuum Lock to Limit Bacteria Exposure 130G/TubeLazada130g1Single₫174,000₫133,846—562Colgate - PalmoliveBrand official store
Colgate Total Sf Advanced Whitening Toothpaste 181g Imported from the Us Protects Bright White Teeth and Healthy GumsColgate Total Sf Advanced Whitening Toothpaste 181g Imported from the Us Protects Bright White Teeth and Healthy GumsLazada181g1Single₫149,000₫82,3201%558Đồ Mỹ OriginalMarketplace seller
Colgate TotalSensitivity+Gum HealthToothpaste 150gColgate TotalSensitivity+Gum HealthToothpaste 150gLazada150g1Single₫69,000₫46,00015%536WatsonsMarketplace seller
Colgate Total Active Fresh Toothpaste 150gColgate Total Active Fresh Toothpaste 150gLazada150g1Single₫69,000₫46,00015%3.666666666666666526WatsonsMarketplace seller
KEM ĐÁNH RĂNG COLGATE TOTAL ADVANCED WHITENING 181G/TUÝP CỦA MỸKEM ĐÁNH RĂNG COLGATE TOTAL ADVANCED WHITENING 181G/TUÝP CỦA MỸTikTok Shop181g1Single₫189,547₫104,7228%013Lammhouse.donhapkhauUnclassified
Kem đánh răng COLGATE TOTAL ADVANCED WHITENING của MỸ 178 grKem đánh răng COLGATE TOTAL ADVANCED WHITENING của MỸ 178 grLazada178g1Single₫150,000₫84,2706%512CHỊ VỊT SHOPMarketplace seller
Kem đánh răng Colgate Total 170g giúp giảm chảy máu nướu bảo vệ khỏi vi khuẩnKem đánh răng Colgate Total 170g giúp giảm chảy máu nướu bảo vệ khỏi vi khuẩnTikTok Shop170g1Single₫154,372₫90,8079%12mage336Unclassified
Colgate Kem Đánh Răng Total Clean Mint 150g - Sạch Sâu Dài Lâu Bảo Vệ Ngăn Ngừa 8 Vấn Đề Răng Miệng Giảm Mảng Bám & Vôi RăngColgate Kem Đánh Răng Total Clean Mint 150g - Sạch Sâu Dài Lâu Bảo Vệ Ngăn Ngừa 8 Vấn Đề Răng Miệng Giảm Mảng Bám & Vôi RăngTikTok Shop150g1Single₫110,664₫73,77630%01Ki.o ShopUnclassified
Colgate Total Advanced Whitening Toothpaste Box 181GrLazada181g1Single₫710,000₫392,265————Unclassified
Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpKem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpShopee150g1Single₫62,000₫41,3332%4.9——Marketplace seller
Kem Đánh Răng Giảm Ê Buốt Colgate Total Sensitivity + Gum Health 150g | Guardian Việt NamKem Đánh Răng Giảm Ê Buốt Colgate Total Sensitivity + Gum Health 150g | Guardian Việt NamShopee150g1Single₫54,000₫36,00021%5——Marketplace seller
[HB GIFT] Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpShopee150g1Single₫59,000₫39,333—5——Unclassified
Lốc 5 Kem đánh răng Colgate Total Trắng RăngLốc 5 Kem đánh răng Colgate Total Trắng RăngTikTok Shop—5Multipack / bundle₫753,894——0—NB Q12Unclassified
Colgate Total Advanced Whitening Toothpaste Set 5 Pack from AmericaColgate Total Advanced Whitening Toothpaste Set 5 Pack from AmericaLazada—5Multipack (same)₫169,000————US STORE - HÀNG MỸ BAY AIRMarketplace seller
Kem đánh răng Colgate Total Advanced Whitening(181g) của MỹKem đánh răng Colgate Total Advanced Whitening(181g) của MỹLazada181g1Single₫173,775₫96,008———NB Store Q12Marketplace seller
Colgate Total Active Prevention Gum Protect Whitening Toothpaste, 3.0 ozColgate Total Active Prevention Gum Protect Whitening Toothpaste, 3.0 ozLazada—1Single₫189,000——1—ShopdigiteMarketplace seller
Colgate Total Pro Clean Toothpaste Smart Press Nozzle 130gColgate Total Pro Clean Toothpaste Smart Press Nozzle 130gLazada130g1Single₫146,000₫112,30820%5—WatsonsMarketplace seller
Colgate Total Advanced Whitening Toothpaste 181g X 5 TubesColgate Total Advanced Whitening Toothpaste 181g X 5 TubesLazada181g5Multipack (same)₫770,000₫85,083———Chuyên Hàng Mỹ Nhập Khẩu AuthMarketplace seller
[Date 2028] Pack of 5 Tubes of Colgate Total 6X 181g Toothpaste from the Us.[Date 2028] Pack of 5 Tubes of Colgate Total 6X 181g Toothpaste from the Us.Lazada181g6Multipack (same)₫735,000₫67,680———USVN MarketMarketplace seller
Colgate Total Active Prevention Deep Clean Toothpaste 150gColgate Total Active Prevention Deep Clean Toothpaste 150gLazada150g1Single₫69,000₫46,00015%——WatsonsMarketplace seller
Kem Đánh Răng Colgate Total Sạch Sâu, Bảo Vệ, Ngăn Ngừa Vấn Đề Răng Miệng 150g/Tuýp Hasaki Sản Phẩm Chính HãngKem Đánh Răng Colgate Total Sạch Sâu, Bảo Vệ, Ngăn Ngừa Vấn Đề Răng Miệng 150g/Tuýp Hasaki Sản Phẩm Chính HãngShopee150g1Single₫61,000₫40,667—5——Marketplace seller
Kem Đánh Răng Colgate Total - Sạch Sâu Bảo Vệ Ngăn Ngừa 8 Vấn Đề Răng Miệng 150gKem Đánh Răng Colgate Total - Sạch Sâu Bảo Vệ Ngăn Ngừa 8 Vấn Đề Răng Miệng 150gShopee150g1Single₫73,997₫49,331—4.9——Marketplace seller
Bộ 2 Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpBộ 2 Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpShopee150g2Multipack (same)₫123,000₫41,000—4.9——Marketplace seller
Kem Đánh Răng Colgate Total Clean Mint Bạc Hà Sạch Sâu Bảo Vệ Răng Miệng 150gKem Đánh Răng Colgate Total Clean Mint Bạc Hà Sạch Sâu Bảo Vệ Răng Miệng 150gShopee150g1Single₫69,000₫46,000—5——Marketplace seller
Kem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpKem đánh răng Colgate Total sạch sâu bảo vệ, ngăn ngừa 8 vấn đề răng miệng 150g/ tuýpShopee150g1Single₫68,000₫45,333—5——Marketplace seller
Kem đánh răng Colgate Total 150gKem đánh răng Colgate Total 150gShopee150g1Single₫74,052₫49,368—5——Marketplace seller